Marketing Glossary
Is Compression A Google SEO Myth? [Answered]
Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance.
Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’.
He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing conclusions about whether or not it’s an SEO myth.
Search Engines Compress Web Pages
Compressibility, in the context of search engines, refers to how much web pages can be compressed. Shrinking a document into a zip file is an example of compression. Search engines compress indexed web pages because it saves space and results in faster processing. It’s something that all search engines do.”
Is Email Dead? Exploring the Evolution and Vitality of Email [White Paper]
Email marketing in 2025 is more personalized, AI-driven, and automation-focused than ever before. With advanced segmentation and interactive content, brands achieve higher engagement and conversion rates.
Digital Marketing Depot has published a new white paper ‘Is Email Dead? Exploring the Evolution and Vitality of Email’.
The DMD team says, “They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to personalization and the thread linking devices, logins, and transactions.
Is Email Dead? Exploring the Evolution and Vitality of Email
InstaRocket creates 100s of Instagram Reels In Minutes #ad
InstaRocket AI, the latest AI-based tool for online marketers, specializes in creating Instagram Reels in seconds.
Using this new tool to create captivating reels is as simple as 1-2-3:
STEP 1 – Enter a keyword to find a viral video in your niche and add the video link to InstaRocket AI or upload any video.
STEP 2 – With 1 Click, the AI customizes it into 100s of addictive Instagram Reels videos.
STEP 3 – Publish/Schedule for months, expand your reach, potentially go viral, and generate free traffic 24/7.
Are you aware that Instagram and Facebook quietly promote specific types of content? They are boosting these to the forefront of their algorithms.
The favored content? Instagram Reels
Reels are spreading like wildfire, gaining popularity every minute, around the clock.
It’s like a growing tidal wave with seemingly no end.
Even newcomers without particular skills or experience (sometimes purely by chance) are attracting thousands of views — from 10k to 100k to even a million per reel.
Enter InstaRocket AI, a cutting-edge tool that uses advanced AI to harness the power of Reels and capitalize on Instagram and Facebook’s algorithm preferences so you can amplify your reach, increase followers, drive traffic, and boost sales quickly.
Watch a quick demonstration here: InstaRocket AI Demo.
Additionally, with detailed video tutorials and case studies by Ram Rawat, the creator of this new tool, you’ll have all the insights you need to excel at creating Reels and elevating your traffic strategy.
Rawat reports there’s no need for video editing skills or even original content. Instead, you cn legally use content created by others.
In just five minutes, you can set up and start generating free traffic with your reels.
InstaRocket AI is currently available at a low, one-time price during its initial public launch, but for just a few days.
After this launch, it will shift to a subscription-based model with higher recurring fees.
Along with this new software you will also get a collection of helpful bonuses.
InstaRocket AI Bonuses
BONUS PACK #1. VIDEO BONUSES:
Video Special Bonus #1: Master YouTube Influence
Video Special Bonus #2: Video Marketing Domination
Video Special Bonus #3: WP Video Commission Plugin
Video Special Bonus #4: BIZ Landing Page Plugin
Video Special Bonus #5: Script Engage Product Review Package
Video Special Bonus #6: Content Valet Plugin
Video Special Bonus #7: WP YouTube leads
Video Special Bonus #8: X-Treme List Build Plugin
Video Special Bonus #9: YouTube Channel SEO Tool
Video Special Bonus #10: Background 4K Stock Videos
BONUS PACK #2. TRAFFIC BONUSES:
Traffic Special Bonus #1. List Building On A Budget
Traffic Special Bonus #2. Email Monetizer
Traffic Special Bonus #3. X-treme List Build Plugin
Traffic Special Bonus #4. Traffic Machine
Traffic Special Bonus #5. 10k Blueprint
Traffic Special Bonus #6. List Building Profit Kit
Traffic Special Bonus #7. Lead Book Generator
Traffic Special Bonus #8. Product Creation Formula
Traffic Special Bonus #9. Sales Funnel Mastery
Traffic Special Bonus #10. List Building With Stories
Access to bonuses will be provided inside the members area
Don’t wait—take action now to start securing free leads and sales.
Secure InstaRocket AI now at a special one-time rate: InstaRocket AI.
Improving SEO Performance Using XML Sitemaps
XML sitemaps help search engines discover and index website pages efficiently, improving visibility in search results. A well-structured sitemap enhances SEO by ensuring all important pages are crawled, especially for large or new websites.
Search Engine Journal contributor Jes Scholz has published an article on using XML sitemaps to boost SEO performance.
She says, “What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself.
The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps
So, while most of us recognize the importance of submitting sitemaps to Google Search Console and Bing Webmaster Tools, as well as in the robots.txt file – for faster content discovery and refresh, more efficient crawling of SEO-relevant pages, and valuable indexing reporting to identify SEO issues – the finer details of implementing sitemaps to improve SEO performance may be missed.
This ability of XML sitemaps to assist crawlers in faster indexing is especially important for websites that:
- Have thousands of pages and/or a deep website architecture.
- Frequently add new pages.”
Inspire Audiences With Vision, Not Repetition [Video]
Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’.
The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating visionary content that will inspire your audience to pursue exciting new possibilities.”
Is Search Dying and Does Content Really Matter Looking Ahead [Podcast]
This episode covers the following:
- How is Search Changing Content Marketing
- Why Should Marketers Continue to Use Content Marketing
- How to Build a Trusted Brand in 2025
- The Future of Websites in 2025 and Beyond.
Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [On-Demand Webinar]
Local SEO success relies on optimizing business listings, keywords, and reviews to improve visibility in local search results. Consistent NAP (Name, Address, Phone) details and positive customer engagement help attract nearby customers effectively.
Search Engine Journal has made available the ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ webinar on-demand.
Loren Baker says, “In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help.
Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.
We explored how agencies and SEO experts can drive consumer trust, with details on where consumers are looking for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.”
Insights From 1,200 Consumers: How Reviews Drive Local SEO Success
