Marketing Glossary
Maximize Impact by Making Data-Driven Decisions With Brand Lift, April 24 [Webinar]
The Adweek team says, “With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial insights into audience engagement, allowing marketers to make data-driven optimizations in real time.
Join ADWEEK and Cint for a deep dive into best practices for measuring brand lift and making strategic decisions based on data. Explore real-world use cases, including how The Trade Desk leverages brand lift insights to refine campaigns and drive better results. You’ll learn how to:
- Use brand lift to track what’s working in real time and adjust ad strategies quickly
- Align your team around a single measurement goal
- Optimize budgets by focusing on the most effective tactics”.
Maximize Impact by Making Data-Driven Decisions With Brand Lift
Market Yourself To Land Your Next Marketing Job [Video]
Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’.
The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every step. To gain a competitive edge, Robert Rose suggests marketing yourself for the role you want. Read today’s Rose-Colored Glasses for his advice on how to do that.”
March Madness White Label Lead Magnet Blowout: get more leads #ad
Tony Newton’s March Madness White Label Lead Magnet Blowout
Are you aware of the importance of building an email list for your marketing success? You should be; it’s one of the cardinal rules of direct marketing.
However, crafting lead magnets and creating funnels can be a daunting task, especially if you aren’t tech-savvy.
But worry not. Tony Newton‘s latest offering, March Madness White Label Lead Magnet Blowout, is here to help.
You’ll receive five ready-made lead magnet funnels, complete with White Label rights. These rights allow you to seel these lead magnets to other marketers who need to build their lists, too.
This means you can use them to grow your own list and also sell them to earn 100% of the profits.
This DFY package is available during Newton’s special March Madness launch (currently under $10, but rising), so make sure to grab it before the price increases, here: March Madness White Label Lead Magnet Blowout.
MarTech Highlights Five Email Marketing Tech Essentials
MarTech contributor Alexander Melone has published an article highlighting five email marketing tech essentials for 2025 success.
He says, “Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact you’ll make with your subscribers.
I’ve seen these tech advances revolutionize email marketing strategies. Here’s what every agency and marketer should know to smash their 2025 KPIs.
1. The BIMI standard
BIMI (Brand Indicator for Message Identification) allows a verified business to display its logo next to each email in the recipient’s inbox. While it looks great and can be very helpful for brand recognition, there’s another important perk to using BIMI for your email marketing — trust.
Recipients are bombarded with phishing scams and spam. Understandably, they’re on high alert and ready to report anything that doesn’t look legitimate.”
Mastering First-Party Data: The Complete Playbook for Marketers [E-book]
First-party data is crucial for businesses as it provides accurate, privacy-compliant insights directly from customers, enhancing personalization and targeting. With tighter data regulations, leveraging first-party data ensures better control over audience engagement and marketing effectiveness.
Digital Marketing Depot has published a new e-book ‘Mastering First-Party Data: The Complete Playbook for Marketers’.
The DMD team says, “As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences.
- In this eBook, you’ll learn:
- Why first-party data is critical for marketing success in a privacy-first world.
- Proven strategies for collecting and utilizing first-party data across various channels.
- Best practices and technologies to streamline data collection and activation.
Mastering First-Party Data: The Complete Playbook for Marketers
More Ads, Less Manual Work, March 27 [Webinar]
The Adweek team says, “Join ADWEEK Branded, Celtra’s COO Uroš Cvetko, and Wolt’s Creative Director Chara Sakellari to explore how creative automation is transforming ad production. Learn how Wolt reimagined its creative workflow to scale production efficiently, maintain brand integrity, and adapt seamlessly across markets.
Key takeaways:
- How to scale digital ad production without overloading creative teams.
- The role of automation in ensuring brand consistency and market agility.
- Lessons from Wolt’s transformation—what worked, what didn’t, and what’s next”.
Multimodal Social Pro: Manage all your social media accounts with ease #ad
Today, Jeanne Kolenda releases Multimodal Social Pro for marketers everywhere.
In today’s digital economy, marketers face the daunting challenge of maintaining a robust social media presence across multiple platforms. Juggling different accounts, crafting engaging content, and ensuring consistent posting can be both time-consuming and overwhelming. This complexity often leads to missed opportunities for engagement, clicks, and conversions.
Enter Multimodal Social Pro – the ultimate solution to revolutionize your social media strategy. This powerful tool is specifically designed to tackle these challenges head-on, providing a streamlined approach to managing your online presence.
Why choose Multimodal Social Pro?
➤ Create simplified content scheduling across all social platforms.
➤ Use its advanced AI technology to optimize posts for maximum engagement.
➤ Benefit from its Done-For-You social posting service, saving valuable time and energy.
Whether you’re a marketer, agency owner, or business aiming to expand, Multimodal Social Pro is your key to staying competitive. Create an environment where you can effortlessly manage multiple accounts, increase post engagement, and have professional content creation without the stress.
With Multimodal Social Pro, you can ensure your posts reach your audience at the right time, every time, eliminating the guesswork and manual effort. It’s your comprehensive solution for easy social media management.
Key Benefits
➤ Effortlessly manage multiple accounts.
➤ Boost engagement with AI-driven optimization.
➤ Access a Done-For-You service, freeing you from content creation worries.
Ready to transform your social media approach? Discover how Multimodal Social Pro can elevate your strategy and bring more success to your digital marketing efforts today. Get it here: Multimodal Social Pro.
Measure What Matters: Your Guide To CX Success, April 10 [Webinar]
Effective customer experience (CX) fosters loyalty, boosts engagement, and drives conversions. A seamless, personalized CX sets brands apart in competitive markets, enhancing long-term success.
Forrester is hosting a webinar ‘Measure What Matters: Your Guide To CX Success’ on Thursday, April 10, 2025, at 11.00 am EDT.
The Forrester team says, “Getting CX measurement wrong can be costly. Misaligned metrics create a disconnect between how your business perceives customer experiences, leading to dissatisfaction, churn, and wasted resources.
What You’ll Learn:
- Ways to prioritize a beacon metric that aligns with your organization’s goals
- Steps to avoid common CX measurement pitfalls
- Strategies to align CX metrics with your business goals and customer journey
- Techniques to track, refine, and turn insights into measurable results
- Tools to show the value of your CX initiatives “.
Master the Message: Top 5 B2B SaaS Strategies [Guide]
B2B SaaS (Business-to-Business Software as a Service) provides cloud-based solutions that help companies streamline operations, enhance productivity, and scale efficiently. With subscription-based models, businesses can access cutting-edge software without the need for extensive IT infrastructure.
MarketingProfs has published a new guide ‘Master the Message: Top 5 B2B SaaS Strategies’.
The MarketingProfs team says, “In this free Master the Message guide, you’ll get five proven, actionable strategies. You’ll discover how to align your content with your audience’s real challenges, pain points, and needs—so that you gain buyer attention and build trust in your brand.
If your persona-based marketing is falling flat, this is your 2025 blueprint for meaningful, measurable marketing success.
Download Mabbly’s free guide now and discover how to:
- Understand your audience on a deeper level through qualitative and quantitative research
- Build a messaging framework centered on customer challenges—not generic job titles
- Establish trust early with zero-click content
- Use multichannel strategies to create cohesive, resonant campaigns
- Continuously test, optimize, and refine your messaging to drive long-term growth”.
MasterTHIS: Content Strategy, March 19 [Webinar]
A strong content strategy ensures consistent, valuable, and targeted messaging that drives engagement and conversions. It helps brands stay relevant, build authority, and achieve long-term marketing success.
Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, March 19, 2025, at 1.00 pm EDT.
The CMI team says, “As the digital world changes, so must our content strategies. Agile, personalized, and sustainable approaches are transforming how organizations create, manage, and deliver content. Join us for a forward-looking session that explores the trends and guiding principles shaping the future of content strategy.
Key Takeaways:
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- The key trends predicted to influence the content management landscape in 2025, including the rise of composable architectures and AI-driven personalization.
- How to align your strategy with the “4 Lighthouses” approach to ensure flexibility, accessibility, and scalability in your content planning.
- Practical tips to future-proof your content strategy while meeting the demands of your audience.
This session is ideal for marketing managers and content strategists who are rethinking their current strategy or preparing for the next big shift. You’ll leave inspired and ready to tackle your content strategy with confidence.”
