Marketing Glossary
Neil Patel on How Marketers Are Spending Their Money in 2025
Neil Patel has published an article on how marketers spend their money in 2025 based on a survey of 11,093 marketers.
He says, “44% of marketers plan to increase their SEO budget. The number 1 reason was that most marketers believe SEO is still alive and doing well, as AI results haven’t affected most people’s traffic drastically.
As for the 39% that plan to keep it the same, the number 1 reason was because it is working.
And for the 17% decrease, there were a few reasons…
- The fear of algorithm changes, which they didn’t like how their traffic could go up or down, and they have mainly experienced a downward trend.
- The second most common response was that they were afraid of what search results would look like in the future due to AI.”
How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)
Navigating content abundance: The future of marketing with GenAI [Webinar Replay]
Content Marketing Institute has made available the replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’.
The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing stands out and delivers a distinct, compelling brand message.
- Discover how to harness the potential of generative AI not only to accelerate content production but also to ensure your brand voice remains distinct and resonates with your target audience.
- Explore strategies for navigating the complexities of content abundance and ensuring your marketing efforts rise above the noise, as 68% of consumers now expect brands to deliver personalized experiences tailored to their needs.
- See how this workflow comes to life in a practical demonstration, integrating generative AI into your creative process.”
Navigating content abundance: The future of marketing with GenAI
Navigating the Future of Work for Marketers [LinkedIn Infographic]
LinkedIn’s Editor in Chief has published an infographic titled ‘Navigating the Future of Work for Marketers’ on the current state of the marketing industry and highlights key trends that will shape its future.
She says, “Check out our infographic to help guide your strategy. Meanwhile, keep these tips in mind to help you become the best marketer you can be.
1. Stay Agile and Embrace Change
Our data clearly shows that change is constant in the marketing industry. From shifts in consumer behavior to advancements in technology, marketers must be agile and adaptable to succeed. This means having a growth mindset and being open to learning new skills and taking on new challenges. Embrace change as an opportunity for growth, and you’ll be better equipped to navigate the ever-evolving landscape.
2. Develop a Diverse Skill Set
Our infographic also highlights the importance of possessing both technical and human-centric skills in today’s marketing world. While AI and technology are transforming the industry, it’s crucial not to neglect the essential human skills that cannot be replicated by machines. As such, professionals must continually invest in their skill sets, with a focus on developing a diverse range of abilities. This could mean honing your creative execution capabilities while also building emotional intelligence and collaborative problem-solving skills.”
Neurodiversity and Digital Inclusion [Webinar Replay]
Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities.
Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand.
The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research, it offers practical advice on how your organisation, marketing and products can become more inclusive.
It covers:
- The business case for neuroinclusion in the context of billions of dollars being lost every month due to a lack of accessible and inclusive digital experiences..
- Best practice approaches to building inclusive customer experiences, products and content and how these can support better design as a whole.
- How recruiting and supporting neurodivergent talent is a strategic advantage, key to the resilience of your organisation.
- Your role in creating a more neuroinclusive world.”
New Marketing Measurement Strategies, December 12 [Webinar]
The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit miscommunication and accelerate time to insight, with Bayer and TransUnion® leaders. You’ll find out:
- Why a unified analytics approach incorporating both MMM and MTA models can speed up decision making and increase transparency
- The steps brands and their agencies can take to streamline their performance reporting and boost ROI
- How Bayer worked with TransUnion and Nielsen to nip a measurement “frankenstack” in the bud and create a single source of truth for their marketing analytics”.
Navigating Social with Your Friendly Neighborhood Gen-Z [Podcast]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘.
This episode covers the following:
- How social pros can approach working with non-sexy brands (and stay motivated)
- How Mitchell stays motivated when working on all types of content
- Mitchell’s take on how social media platforms and behaviors are changing
- How to get marketing clients with looking beyond vanity metrics
- Why employee-generated content is a huge trend today
- Why a desire to learn and try new things are a Gen-Z marketer’s secret weapon
- Are Gen-Z afraid of LinkedIn?
- Mitchell’s top tip for aspiring social pros.
Navigating content abundance: The future of marketing with GenAI [Webinar Replay]
In today’s digital-first world, the demand for high-quality, personalized content is at an all-time high. Generative AI enables marketers to produce vast amounts of content with unprecedented speed and precision.
Content Marketing Institute has made available a replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’.
The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing stands out and delivers a distinct, compelling brand message.
- Discover how to harness the potential of generative AI not only to accelerate content production but also to ensure your brand voice remains distinct and resonates with your target audience.
- Explore strategies for navigating the complexities of content abundance and ensuring your marketing efforts rise above the noise, as 68% of consumers now expect brands to deliver personalized experiences tailored to their needs.
- See how this workflow comes to life in a practical demonstration, integrating generative AI into your creative process.”
Navigating content abundance: The future of marketing with GenAI
Navigating Shifting Consumer Trends [Video]
Here is a ‘Talks at Google’ video on ‘Navigating Shifting Consumer Trends: A Guide to Survival and Thriving’ featuring Rando Kim.
In this video, Rando shares insights from his extensive experience in trend study. He illuminates the art of interpreting consumer trends, revealing the key trends shaping the current landscape.
