Marketing Glossary
Omnichannel marketing for search algorithm resilience [Guide]
Omnichannel marketing integrates seamless customer experiences across all channels, combining digital and physical touchpoints. It ensures consistent messaging and personalization, fostering stronger engagement and brand loyalty.
Wix has published a new guide ‘Omnichannel marketing for search algorithm resilience.
Veruska Anconitano says, “Market research is more than just data collection; it’s a practice rooted in social science that seeks to understand human behavior, preferences, and needs. Drawing from fields like psychology, sociology, and behavioral economics, market research helps explain why customers make certain choices and how they interact with products and services.
Studies have shown that businesses that prioritize customer-centric strategies outperform those that don’t, with one report by Deloitte indicating that customer-centric companies are 60% more profitable than those that aren’t.
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This is particularly useful for uncovering the underlying reasons why people feel a certain way about a product or service. For example, focus groups often reveal emotional drivers, like the need for belonging or status, which may not be immediately evident from quantitative data alone.”
Orchestrating The Customer Journey For Retail Success [Guide]
The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success.
Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success.
The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging.
On-Page SEO Essentials: Transform Your Content Performance in 2025, January 16 [Webinar]
Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST.
The CMI team says, “On-page SEO is all about optimizing every element of your site within your control — from meta descriptions and schema markup to content structure and technical health. Our experts will share proven workflows, real-world examples, and practical tips to improve your rankings and drive qualified traffic to your site that’s more likely to convert.
Whether you’re a content creator, SEO specialist, or digital marketer, this webinar has everything you need to maximize your on-page SEO and stay ahead in today’s competitive search landscape. Don’t miss this opportunity to learn how to create valuable website experiences that boost traffic and conversions over the long haul.
Tune in to the webinar to learn how to:
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- Create SEO-friendly URLs, meta descriptions, and title tags that maximize intent-driven traffic
- Optimize your content structure and heading hierarchy to improve UX and crawlability
- Effectively implement schema markup and boost technical health to secure rich snippets and featured positions
- Monitor and measure your on-page SEO efforts for continuous improvement”.
On-Page SEO Essentials: Transform Your Content Performance in 2025
Organic Search Analytics: Strategies for the AI-Driven Era
Organic search analytics involves analyzing unpaid search engine traffic to understand user behavior, optimize keywords, and improve website performance. It helps businesses refine SEO strategies, enhance visibility, and drive meaningful engagement.
Content Marketing Institute contributor Dennis Shiao has published an article featuring useful strategies to battle organic search analytics in the AI era.
Shiao says, “What happens when search-related data shows your organization’s content isn’t delivering?
You dig deeper into data.
That’s what Brian Piper does as director of content strategy and assessment at the University of Rochester. At the Marketing Analytics & Data Science Conference, he explained what his team’s done and how it has expanded that SEO work in the era of artificial intelligence.
Seeing organic traffic drop to almost zero
At one point, a new article on the University of Rochester’s NewsCenter, which was promoted in a newsletter and on social media, attracted traffic the first week before plummeting to almost zero.
That traffic boost was good for the university’s business goal — to generate awareness — and the content’s primary KPIs — page views and new visitors. But Brian and his team knew those one-time traffic bumps wouldn’t be enough.”
Optimizing Shopping Ads for Natural Language Search [Guide]
Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches.
Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’.
The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes
Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!, November 7 [Webinar]
This is a reminder for the SEJ webinar to be held on November 7, 2024.
Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers.
Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET.
The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask Me Anything) to discover how you can tap into Reddit’s unique platform to drive brand growth. Whether you’re focused on organic search, paid campaigns, or content strategy, this is your chance to ask Reddit insiders anything.
Don’t miss this rare opportunity to get real, actionable insights directly from the experts who shape Reddit’s advertising and marketing strategies.
Meet your panel:
- Moderated by Brent Csutoras – A seasoned expert in digital marketing and Reddit strategy, Brent brings years of hands-on experience in leveraging Reddit for brand success.
- Susan Billingsley – Leading Reddit’s global business brand and audience marketing, Susan is responsible for crafting impactful narratives that resonate with audiences and drive brand loyalty.
- Rob Gaige – Rob uses insights from Reddit’s conversations and communities to help brands stay ahead of consumer trends, turning real-time discussions into actionable marketing strategies.
- Nishe Modoyan – Nishe oversees Reddit’s core ads platform, leads go-to-market strategies, and has a passion for identifying products and opportunities for Reddit’s business partners.”
Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!
