Marketing Glossary
The Hidden Cost of Google Ads, April 17 [Webinar]
Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4o
Digital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at 1.00 pm EDT.
The DMI team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to unnecessarily high CPCs. At BrandPilot, we call this the Uncontested Paid Search Problem.
Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover:
- Why your CPCs are inflated, even in the absence of consistent competition
- The Uncontested Paid Search Problem revealed.
- The scale of the impact on your budget.
- Practical strategies to fix and prevent bidding against yourself.
Stop overspending and optimize your search campaigns.”
The Secret to Unlocking Customer Lifetime Value, April 9 [Webinar]
The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing manager, and Thomas Brinkman, D2C ecommerce merchandising manager at Whirlpool. You’ll find out:
- Why permissioned data is the gold standard for understanding your customers
- The different ways brands are gathering permissioned data directly from consumers, and why it’s becoming a critical part of their marketing strategy
- How to leverage permissioned data to maximize lifetime value”.
The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, April 10 [Webinar]
ChatGPT and generative AI are transforming search by delivering direct, conversational answers, reducing dependence on traditional search engine rankings. This shift challenges SEO strategies, making AI-driven content optimization essential for visibility.
Digital Marketing Depot is hosting a webinar ‘The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts’ on Thursday, April 10, 2025, at 1.00 pm EDT.
The DMI team says, “This webinar will explore the transformative impact of ChatGPT and Generative AI on the search landscape. With the rise of AI-driven technologies, traditional search paradigms are shifting, influencing SEO strategies, content creation, and user behavior. Our panel of esteemed experts will provide actionable insights, discuss emerging trends, and share their perspectives on how businesses can adapt to this evolving landscape.”
The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts
The Essential Guide to Secure Data Collaboration for Advertisers [E-book]
Data collaboration enables advertisers to combine insights from multiple sources, improving targeting and campaign performance. It fosters personalized marketing while ensuring data privacy and compliance.
Digital Marketing Depot has published a new e-book ‘The Essential Guide to Secure Data Collaboration for Advertisers’.
The DMD team says, “To thrive in this new era, advertisers are leveraging secure data collaboration to accelerate revenue and increase ROI.
- How to build and implement a successful, secure data collaboration strategy
- Top data clean room use cases for each stage of the campaign lifecycle
- Key considerations for compliance, governance, privacy-preserving technology, interoperability and more”.
The Essential Guide to Secure Data Collaboration for Advertisers
The Marketer’s Guide to Online Writing [Ebook]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’.
Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover:
- Why online writing is different
- Planning and structuring content
- Writing content
- Writing social media posts
- Editing content
- Formatting content
- Creating a style guide
- The role of AI”.
Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth [Podcast]
This episode covers the following:
- Why Marketers Should Use Tiny Offers
- What Is a Tiny Offer
- Market With a Tiny Offer, Step 1: How to Structure Your Tiny Offer
- Why Your Tiny Offer Shouldn’t Be Free
- Market With a Tiny Offer, Step 2: How to Price Your Tiny Offer
- Market With a Tiny Offer, Step 3: How to Create Your Sales Page
- Market With a Tiny Offer, Step 4: How to Run Ads to Promote Your Tiny Offer.
The Best Facebook Ads Testing Strategy (Step-by-Step Tutorial) [Video]
The HubSpot team says, “Tired of watching your Facebook ad budget disappear with little to show for it? In this step-by-step tutorial, we break down our proven 5-phase Facebook Ads testing strategy that helps you identify what actually works before scaling your spend.
You’ll learn:
- The #1 mistake most business owners make (and how to avoid it)
- My simple tracking system to measure what matters
- How to test creatives, audiences, and copy systematically
- Understanding key metrics for different campaign goals
- Smart scaling techniques that protect your profit margins”.
The B2B Marketing Organization of Tomorrow [Report]
LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark.
The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before.
Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established marketing principles with cutting-edge technologies to drive results.
So how does the marketer of today compare to the marketer of tomorrow?
LinkedIn has partnered with Ipsos, tapping about 2,000 marketing leaders across eight different global markets for their thoughts, to determine how marketers are currently optimizing toward this future.
Today’s marketing leaders are confident in their own and their teams’ ability but are still looking to boost agility and adaptability on their teams. They are building relationships across the organization to align marketing efforts with overall organizational goals. They are leveraging technology to become more efficient, more creative and more innovative. They are establishing the strong measurement frameworks they need to both prove their worth in theC-Suite and make their work more resonant with customers.”
