This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]

It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth,... [...]

This is a reminder for the Adweek webinar to be held on September 17, 2024.  Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with... [...]

Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with measurement and insights leaders from Pinterest, Pernod Ricard, and Kantar.... [...]

This is a reminder for the Adweek webinar to be held on June 11, 2024.  Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science... [...]

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science director at Meta, and Henrik Busch, CEO of Kantar Global Analytics. You’ll... [...]

Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider when evaluating campaign impact and budgets. Adweek is hosting a webinar ‘The New Measurement Methods You Need to Master’ on Wednesday, June 5, 2024, at 1.00 pm ET. The Adweek team says, “Learn how to harness these new capabilities to craft personalized marketing strategies... [...]

At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with. eMarketer is hosting a webinar ‘Make Your Marketing Measurement Matter: Strategies for Success’ on Thursday, July 28, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers can evolve their measurement approach and help align their teams to contribute... [...]

At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with. eMarketer is hosting a webinar ‘Make Your Marketing Measurement Matter: Strategies for Success’ on Thursday, July 28, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will explore how marketers can evolve their measurement approach and help align their teams to contribute... [...]

Marketing measurement is either the act of measuring the data that results from measuring something. A marketing measurement may provide limited value until it is combined with other measurements to form a marketing metric. MarketingProfs has published an in-depth article on marketing measurement. The MarketingProfs team says, “If you ask various people within agencies and brands, you get varying answers. When I am out on the speaking circuit, I often open with that question, and the range of responses I get is fascinating. The answers include… Leads Brand awareness Revenue Orders New... [...]