Search Engine Land has published ‘Microsoft Advertising: A comprehensive guide’. Benjamin Wenner says, “Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market. This reach shouldn’t be surprising, as Microsoft Ads extends beyond Bing to a network that includes Yahoo, AOL and numerous partner sites. For advertisers fixated solely on Google, this represents a missed opportunity... [...]