If you are into content marketing, accommodating the mobile user should be your priority. As we go into the new year of 2018, mobile shows no signs of losing its importance. Whether it is selling products, gathering names for your mailing list or just trying to improve engagement with your content, it’s critical that you tailor the content presentation so that it is attractive and readable on mobile devices. In an article on the Entrepreneur Magazine website, Syed Balkhi points out that “nearly 60% of web activity now occurring from mobile devices, [so] you’re leaving money on the... [...]

Conversion rate optimization helps marketers increase the percentage of website visitors who take a desired action by clicking on a link, filling up a form or becoming a customer. With the expansion of mobile web, marketers put different tactics into practice for getting more customers. Marketing Land contributo Ben Jacobson has shared three tips to improve conversion using mobile optimization. On adding one-touch payment, Jacobson says, “Once you’ve improved your render time, you can address another sticking point with mobile conversions: sales friction. With 90 percent of his company’s... [...]