Mobile conversion rate refers to the percentage of mobile visitors that complete an action on your mobile website or mobile app that you define as valuable to your business. HubSpot contributor Lauren Hintz has published an article explaining mobile conversion rate and how to increase it. She says, “By switching to mobile smart forms, we managed to decrease bounce rate (and therefore increase conversion rate) on each landing page tested by an average of 27%. Bounce rates that were previously between 50-90% are now between 20-50%. Visitors now have a smoother experience and are less likely... [...]

BrightEdge has published a new report which states that mobile accounts for 57% traffic now. The BrightEdge team says, “BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources. This exclusive research report details the ways in which this trend will affect the industry and how astute marketers can position their brands... [...]

Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet use now on mobile devices, brands – especially multi-location retail businesses – are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find... [...]

According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile. After these three, were the Google Search, Google Maps and Google Play apps. In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is dominated by these two companies. Detailed Report on April 2017 Top Mobile Apps.  [...]

Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet use now on mobile devices, brands – especially multi-location retail businesses – are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find... [...]

Mobile penetration is surpassing all other digital devices globally. comScore has released new data on how different countries are using mobiles. In Indonesia, 90% of Internet audiences are using mobiles and in India 60% people are accessing Internet from their mobile devices. After India and Indonesia, Mexico and Spain are considered the most ‘mobile first’ in terms of audience engagement over mobile. Canada and UK are dependent on desktop. According to comScore, Brazil and USA deliver 2x the number of minutes on mobile versus desktop. Explore more findings on ‘mobile first’... [...]

comScore’s on demand webinar on ‘Mobile’s Hierarchy of Needs’ is available now. In this webinar Ben Martin shares current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs. Topics covered during this webinar: Overview of the global mobile landscape How mobile consumption aligns with Maslow’s Hierarchy of Needs Key categories seeing the greatest shifts in mobile usage Top trends in social media and messaging apps Opportunities and challenges for ongoing mobile growth. ‘Mobile’s... [...]

Mobile is the current hot favorite platform for the web users and marketers. Digital media usage has prospered in the era of mobile devices. comScore’s annual Cross-Platform Future in Focus report has revealed some fact and prediction on the usage of media through various devices. Andrew Lipsman, Senior Vice President, Marketing & Insights, comScore, says, “Content is crossing platforms more seamlessly than ever before, as viewers become more agnostic about how, when and where they view content. TV and digital media have already converged in many facets of the media landscape... [...]

Website Builder has published an infographic that reveals 104 Mobile Marketing facts. Mobile Marketing is an in-thing now which is seen as one of the widest ways to reach out to consumers. This infographic features facts about mobile marketing, desktop vs. mobile comparisons, niches that work best, mobile marketing techniques, mobile usage, user friendliness, adoption, commerce, search and conversion stats etc. The Website Builder team says, “Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a... [...]