Nikki Gilliland says, “We’re rapidly reaching the end of 2016, so it’s a good time to look back on the past 12 months and discuss the most important mobile trends. With help from some industry experts, here’s a quick reminder of what happened in the world of mobile marketing. Chatbots  Carl Uminski, co-founder & COO at SOMO Agency In terms of mobile, we’ve definitely seen the domination of messenger services leading to the onset of hype around chatbots. Tim Fidgeon, trainer of Econsultancy’s Mobile Marketing course The emergence of chatbots has undoubtedly been one of... [...]

Megan Totka says, “As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends. The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.” Here are four ways your small business should be utilizing mobile marketing in the upcoming year. Mobile Marketing Trends for 2017 Mobile Search One of the most important factors is that... [...]

Jim Yu says, “Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something. As marketers, measuring mobile moments that matter... [...]

Thomas Husson says, “Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. While consumers use mobile as a sixth sense to digitize the offline world, marketers still think of mobile as a subdigital channel. Marketers must reconsider mobile’s role in their entire marketing plan. They should: * Link Mobile To Offline To Unlock Its Full Potential To bridge digital and offline marketing, marketers must rethink the total... [...]

Jack Simpson says, “In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be.  Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. Let’s take a look at their mobile predictions for 2016. 1. Joined-up mobile experience Gary Elliott, Head of Strategic Services at Rocketmill We’ll see brands concentrating on what all of these exciting technologies will mean for their customers’ mobile experiences. The brands... [...]