Ayaz Nanji says, “Different generations engage with mobile advertisements in very different ways, according to recent research fromNielsen. The report was based on data from a 2Q16 survey of 8,000 consumers in the United States. Some 55% of Generation Z and 48% of Millennial respondents say they are willing to click on a mobile ad if given the right mix of branding, convenience, and promotional offering. However, most Generation X, Baby Boomer, and Greatest Generation consumers say they will not click on a mobile ad no matter what the content. Some 19% of Millennial, 17% of Generation X,... [...]

And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell. One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, from Acne to Zoology. And they all have good commissions for the affiliates who sell them, about 50% typically; sometimes even higher. To help you build a business selling Clickbank products to mobile phone users, an Apex Elite Clickbank affiliate, Zhu Shan Shan, has just revealed his... [...]

Greg Sterling says, “InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. The program appears to be the first of its kind. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser goals. Currently the outcomes that are guaranteed include form fills, coupon clips, click-throughs and video completes. Social media likes and shares are coming soon and eventually commerce. Despite... [...]

Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional indicator of consumer awareness and interest. But if CTR is used at all it should not be used by itself. The ad-performance study ran on xAd’s platform and measured 80 campaigns featuring 12 national brands. There were... [...]

Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated into the eBay app.” The in-app ad product will be added to eBay’s current lineup which includes programmatic programs on eBay sites and via its private ad exchange, which leverage its audience data for targeting, as well... [...]

Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel Marketing Report 2014 found that the focus of marketers continues to shift from traditional to digital marketing channels”. Mobile advertising investment shows £1.9bn shortfall: report ‘Econsultancy’ Blog  [...]

The latest article on ‘The Forrester Blog’ is titled “It’s Time To Make Your Mobile Advertising Work”. Jennifer Wise says, “It’s true; the mobile advertising opportunity is huge. With nearly a third of the world’s population toting smartphones, today’s mobile audience is sizable, always addressable, and can be reached with hyper-targeted messages based on mobile data. So it makes perfect sense that marketers, agencies, and ad tech vendors are turning their attention to mobile ads. But when we look past the excitement in this market we face the reality: It has a long way to... [...]

The latest post on ‘Mashable’ is titled “The Fourth Screen: How Smartwatches Could Be Used for Ads”. Todd Wasserman says, “Will your wrist be the next billboard? With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15%of consumers are currently using wearable technology, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen. Historically, such interest has meant Madison Avenue can’t be far behind. “It’s... [...]

The latest post on ‘Mashable’ is titled “Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market”. Jason Abbruzzese says, “Mobile advertising is booming, but the rising tide is primarily lifting two boats. Facebook is nearly monopolizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketerreleased on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between... [...]

The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”. Marcelo Ballve says, “Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access... [...]