Marketers are beginning to see value in having apps that run on the Apple Watch. This trend is at the very beginning stages, but over time, you will more marketers see the value in attracting the affluent customers who own an Apple Watch. Of course, the small screen size is technically challenging. Squeeze as you might, there’s not a lot of space to work with. It is big enough to show area weather information or to show stock market averages or quotes for individual stocks. But you can’t show much more than that at one time. To some degree this limitation can be overcome through scrolling... [...]

Greg Sterling says, “The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android hovers at around 52 percent penetration, while the iPhone has a 42 percent share. Windows Phones own just over 3 percent of the market and “other” is just under 2 percent. It seems unlikely that Windows will make further gains in the absence of a significant breakthrough of some kind. And BlackBerry continues its painful slide into the abyss. Absent radical developments, platform loyalty is such that only a small percentage... [...]

James Renouf has produced many products for online marketers. Hie newest may be his best. It’s called Global Traffic Monetizer. Renouf is going to show you a game plan for getting traffic and converting your visitors into buyers. After all, these are the two ingredients for online success: (a) Getting plenty of traffic and (b) turning your visitors into buyers. Renouf has observed that YouTube is being changed by the changing demographic of video watchers. It used to be that almost all the viewers were PC or Mac users. Now, half or more are using a tablet or smartphone. In fact, there are many... [...]

Arie Shpanya says, “Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn. Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack. As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky”. Mobile commerce: How to target customers and beat the competition ‘Econsultancy’ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles”. Greg Sterling says, “Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent“. Reports:... [...]

The latest post on ‘Mashable’ is titled “Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market”. Jason Abbruzzese says, “Mobile advertising is booming, but the rising tide is primarily lifting two boats. Facebook is nearly monopolizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketerreleased on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between... [...]

The latest post on ‘Mashable’ is titled “Two-Thirds of U.S. Consumers Own Smartphones”. Samantha Murphy Kelly says, “Two-thirds of U.S. consumers currently own smartphones, up significantly from 44% in 2011, according to a new report. In fact, nationwide smartphone popularity is so high, it’s now more common than gaming consoles (46%) and digital cable (54%). The findings come from Nielsen’s Digital Consumer Report released this week, highlighting the country’s growth in tech adoption in the past few years“. Two-Thirds of U.S. Consumers Own Smartphones Mashable.com  [...]

The latest article on  ‘Marketing Land’ is titled “It’s 2014 — Is Your Content Mobile Ready?”. Arnie Kuenn says, “Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your... [...]

The latest post on ‘ReadWrite’ is titled “How We Are Entering The Second Phase Of The Mobile Revolution”. Dan Rowinski says, “Think your smartphone is smart? You ain’t seen nuthin’ yet. The technology that powers mobile is in the process of spreading, well, everywhere—and the world around us is going to be radically transformed as a result. Think of it as the next big phase in the evolution of mobile computing. Cars, televisions, factories, clothes and other wearable items … you name it, and the innovations that were developed for smartphones are going to help... [...]

The latest article on  ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and... [...]