Ginny Marvin says, “Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this year and account for three-quarters of display ad spending by 2019, according to eMarketer. But are users getting left out of the equation? Interstitials clog slideshows; banners are placed right where your thumb hits the screen to scroll down an article (infuriating); pop-ups with minuscule close buttons placed right next to the button that closes an entire article; weak (or non-existent) disclosures... [...]

Graham Charlton says, “Brands are making progress with their mobile strategies, though there’s still plenty to be done.  Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence. Here are a few key findings from the report… Where are companies at with their mobile strategies? While 34% of company respondents have a defined mobile strategy that goes out at least 12 months, agency respondents are more sceptical“. How are brands optimising for mobile? ‘Econsultancy’ Blog  [...]

Brandon Olson says, “Did you know consumers spend 60 percent of their “digital time” on mobile devices? Yet less than half of businesses are using mobile marketing to reach their customers. Surprising, isn’t it? With the increase in mobile usage by consumers (by the way, the number continues to climb every day), you simply can’t ignore mobile marketing anymore. It’s a big opportunity too many are missing out on. But how do you get started? We partnered with 60 Second Marketer to survey more than 1,000 businesses around the globe to learn about their mobile marketing efforts”. 3... [...]

James Renouf has produced many products for online marketers. Hie newest may be his best. It’s called Global Traffic Monetizer. Renouf is going to show you a game plan for getting traffic and converting your visitors into buyers. After all, these are the two ingredients for online success: (a) Getting plenty of traffic and (b) turning your visitors into buyers. Renouf has observed that YouTube is being changed by the changing demographic of video watchers. It used to be that almost all the viewers were PC or Mac users. Now, half or more are using a tablet or smartphone. In fact, there are many... [...]

Billy Hoffman says, “Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good. With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Lest we forget, Google has mentioned on multiple occasions that website performance is also a factor in search ranking, first in 2010 for desktop sites and again in2013 for mobile sites. In this post I’m going to cover a few high-level best practices to keep in mind during your mobile... [...]

Baer says, “These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. What processes do you, your staff, and your customers follow that could use a makeover? Apps can do just about anything, but a mobile strategy is essential to determine how a mobile... [...]

Google believes mobile users are being shortchanged by webmasters. Many websites treat mobile as an afterthought and do little to assure that mobile visitors can use the site easily. On April 21, Google will change its search algorithm to reward sites that are “mobile friendly”. If you don’t comply, your site ranking will decline. The sites that are mobile friendly will tend to rise toward the top. Google has a webpage where you can test your site: :  https://developers.google.com/speed/pagespeed/insights/. When we tested IM NewsWatch, it scored high, although there are a few changes we... [...]

Ayaz Nanji says, “Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail. The report was based on data from 4Q14 and 4Q13 marketing emails sent via Yesmail’s campaign management platform. The researchers examined year-over-year changes for key metrics such as click-to-open rate (CTO), desktop-to-mobile purchase ratio, average order value, and conversion rate. Average mobile CTO increased 20% between 4Q13 and 4Q14, and average desktop CTO increased 6%, the analysis found”. Mobile... [...]

Derek Eccleston says, “Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed? The world has changed. On average we’re now spending more time on our digital devices than we are asleep, while the majority of leading retailers now see more than half of visits to their sites coming from mobiles. Much has been said about mobile over the years, but how has the mobile customer experience changed and how can we learn from past mistakes to ensure that today’s end-to-end mobile customer experience... [...]

Jeffrey Vocell says, “Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around, Google’s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda. What’s the new algorithm update about? It will use mobile-friendliness... [...]