Ginny Marvin says, “Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of the total number of impressions served during a campaign. Mobile had an on-target rate of 60 percent, up from 49 percent in Q1 2015. In last year’s report, the total digital on-target percentage for digital advertising campaigns in the US was 61 percent. This year, that benchmark was 59 percent. Nielsen... [...]

Ginny Marvin says, “Mobile ad campaigns are getting better at reaching their intended audiences, according to new data from Nielsen released Tuesday. The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of the total number of impressions served during a campaign. Mobile had an on-target rate of 60 percent, up from 49 percent in Q1 2015. In last year’s report, the total digital on-target percentage for digital advertising campaigns in the US was 61 percent. This year, that benchmark was 59 percent. Nielsen... [...]

Julie Joyce says, “Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled answers below. Since the announcement, we have been tracking what Googlers have been saying about the change based on the industry’s questions. Below you will find a compilation of those questions and answers based on coverage from Jenny Halasz, Jennifer Slegg and me. What is changing with the mobile-first index? As more and... [...]

Ginny Marvin says, “Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by PwC. That’s a 19-percent increase over the $27.5 billion reported for the first half of 2015. Digital growth is outpacing other media when compared to Nielsen data, thanks to mobile. Mobile ad revenues jumped 89 percent year over year to $15.5 billion in the first half of 2016. Mobile represented 47 percent of all internet ad revenues, up from 30 percent a year ago. Mobile growth has consistently been in double digits since 2012... [...]

Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly. Conduct surveys the right way comes down to aligning with these five best practices: 1. Segmenting the audience To generate results that are useful and valuable, segment the users to survey. For example, if your survey is about feedback on a new feature, survey, only the users who use the new feature and initiate... [...]

Megan Totka says, “Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too. Luckily,... [...]

Pratik Dholakiya says, “We live in a technology-driven world, where mobile devices are an essential part of our lives. In the span of just one year (2015-16) the App Store and Play Store recorded 18.5 million app downloads, proving the fact that we are getting increasingly dependent on apps. It comes as no surprise, then, that enterprises are adopting mobile strategies for their businesses in order to connect better to their target audiences, improve their bottom line and enhance their productivity. Speaking of that, a survey by Apperian found that enterprise apps fueled mobile strategies... [...]

Ellen Bartolino says, “As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating. In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring you The Marketer’s Guide to Mobile. This five-part kit will walk you through the best practices of mobile marketing, help you decide whether or not your brand should have an app, and bring you up to speed on how mobile has evolved over the... [...]

Marc Wayshak says, “Many social media gurus would have you believe that the era of phone prospecting is dead and gone — but they couldn’t be more wrong. With your competitors making fewer phone calls than ever before, the phone is now a jackpot of untapped sales potential. But phone calls need to be done well, or else — quite frankly — they’re totally useless. Unfortunately, most salespeople make some pretty obvious mistakes when it comes to phone prospecting. These mistakes kill their sales pipelines and waste huge opportunities for closing more deals. If you master... [...]

Maybe you are like most small online marketers. You spend time and money building a list. You get all excited about every new lead who opts in. Then you send an email out and nothing happens. No clicks and no sales. When you check your email analytics, you discover that your open rates and click rates are very low, maybe even none. Even if you have a big list, you may get only a few sales But your Return on Investment of time and ad money and all the effort you put into your list building efforts, have been largely wasted. You aren’t getting the payback you were hoping for. For many marketers,... [...]