Lawson Abinanti says, “Would you like to significantly improve the effectiveness of your marketing communications? Of course, you would… We all would. If you were to read Neuromarketing by Patrick Renvoisé and Christophe Morin, you would better understand how to get prospects to respond to your marketing efforts. This article is the first of two intended to summarize some key arguments of—and encourage you to read—their book to better understand the how and why of effective marketing communication. That’s because it can help you better understand how the brain functions—what... [...]