MoEngage is hosting a webinar on ‘Driving growth with Omni-Channel Marketing’ on Wednesday, December 5, 2018. The presenters will focus on the following points: Need for an Omni-channel marketing strategy Single view of customer: A 360-degree view of users’ lifecycle Driving significant ROI through Omni-channel marketing How ML & AI can boost your Omni-channel metrics Driving growth with Omni-Channel Marketing MoEngage  [...]

Dan Bieler says, “Poor customer experiences remain the Achilles’ heel of telcos’ digital transformation efforts. We live in the age of the customer, and today’s telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction. Offering customers seamless omnichannel experiences is critical for telcos’ digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. This omnichannel approach affects... [...]