ContentSparks has just released their latest course: Key Marketing Metrics Every Small Business Should Track. Think about this: are your clients struggling to grow their business despite all their marketing efforts? Could it be that’re concentrating on the wrong things? Maybe they’re hung up on ‘vanity metrics’ such as likes, clicks, or followers and forgetting the essential numbers that truly drive sales and growth. To help you and your clients navigate this common pitfall, ContentSparks has developed this PLR mini-workshop: Key Marketing Metrics Every Small Business Should... [...]

To achieve online marketing success, you need to have a strategy that covers different aspects of marketing and helps you achieve the right marketing ROI. SMA Marketing contributor Ryan Shelley has published an article highlighting 15 marketing metrics you should measure. He says, “Below are 15 metrics that all digital marketers should track in order to get a clear understand of where they rank and what they can improve. Sessions Sessions are the number of people who visited your site during a particular period of time. This counts repeated visitors and new visitors. When sharing with your... [...]

By analyzing your marketing performance you can learn about the changes you need to make in your marketing strategy and campaigns. Social Media Today’s Aleh Barysevich has shared a list of eight marketing metrics that can help you improve your marketing in 2020. Barysevich says, “These days, there’s a heap of performance measures you can keep tabs on, but in this post, I want to outline some of the most important metrics you should be tracking – and how they’ll help you improve your overall performance. 1. Leads Generating leads is one of the hardest and most important... [...]

Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns. HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be keeping an eye on. says, “Here are some metrics the HubSpot marketing team has found most useful over the years while growing our company and working with other members of senior leadership and our board. The 6 Marketing Metrics Your CEO Cares About... [...]