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Answer these questions to design a landing page that stands out
Landing page plays an important role in catching the prospects who can turn out to be your customers. A tactfully designed landing page helps you deliver the message in the effective manner and get desired response. Marketing Land contributor Jacob Baadsgaard has shared 15 questions to help marketers create and evaluate great landing pages. Baadsgaard... [Read more]
‘Protect Your Brand: The best defense is a good offense’ Webinar September 20
Digital Marketing Depot is hosting a webinar on ‘Protect Your Brand: The best defense is a good offense’ on Thursday, September 20, 2018 at 1.00 pm EDT. The DMD team says, “Join our brand and search experts to learn how playing ‘brand offense’ can help you regain control of your brand and increase conversions. We’ll show you... [Read more]
The tech industry needs to reckon with the dark side of advertising [Podcast]
The Recode team has published a podcast on ‘The tech industry needs to reckon with the dark side of advertising’ featuring Matt Mullenweg, the co-founder of WordPress. Eric Johnson says, “On the latest episode of Recode Media with Peter Kafka, Digiday President and Editor in Chief Brian Morrissey talks about how the digital media... [Read more]
With less than 7 seconds to get their attention, you need speed #ad
If you want to quickly (and easily) create professional attention-getting graphics for your websites, social media or other advertising, take a look at Pixamattic. Have you noticed influencers, bloggers, celebrities and smart marketers connecting with their audience, posting so much content and every second of the day? They automate a lot of the work.... [Read more]
Three tips to move towards user-centered design
Delivering an extraordinary user experience by preparing the user-centered designs has become the motto of most brands. It lets you take control of your brand and influence more people with the right designs. ReadWrite’s Tony Scherba has shared three tips to help brands and marketers deliver user-centered designs and improve their promotional... [Read more]
Importance of segmentation and targeting in today’s marketing process
The concepts of segmentation and targeting are very important as they allow you to reach out your desired audience and promote your brand. With the rise of social the process of segmentation and targeting has become easier. Econsultancy columnist Nathan Levi has shared an useful article highlighting the importance of segmentation and targeting today. On... [Read more]
Do You Need Local Pages? [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Tom Capper on ‘Do You Need Local Pages?’. The MOZ team says, “Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please... [Read more]
Five ways to grow your business following with Instagram
Instagram has become a choice of most brands and marketers to stay connected with the consumers and enhance the sales. Social media also allows them to create a fan base which can prove to be the promising market for them. The Entrepreneur magazine contributor Carlos Gil has shared five ways to help marketers enhance their following with the help of... [Read more]
Here’s why you should go for experiential marketing
The experiential marketing experience allows marketers to offer a personalized experience to their clients. It helps brands to create lasting experience on the consumers’ minds. Forbes contributor Steve Olenski has shared three why the marketers should use experiential marketing. Olenski says, “A Freeman Global Brand Experience Study reports that... [Read more]
Pixamattic: Build your own pro-quality sales graphics #ad
Well-known online marketers Brett Ingram and Mo Latif have teamed up to release new software called : Pixamattic. It uses artificial intelligence to let you easily build just the graphics you need for social media and elsewhere. Whether you are an affiliate marketer, a product developer, a CPA marketer or even someone looking to build a passive income,... [Read more]
Impact of deep learning on marketing automation
Marketing automation is the key to enhancing your organization’s performance in terms of expansion of reach and enhancement of the sales. In enhancing the marketing automation process, deep learning can play a vital role. Deep learning is part of machine learning methods based on learning data representations, as opposed to task-specific algorithms. Entrepreneur... [Read more]
Three ways newsletters can strengthen your business
A newsletters is seen as a publication that arrives in the inbox periodically and offers the information and content from a given domain. It can be a great tool to keep your prospects and customers updated about your offers and updates and stay connected. The Entrepreneur contributor Thomas Smale has shared three ways a good newsletter can help you... [Read more]
