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Search Engine Journal has published the State of SEO Report 2021. It highlights the state of SEO industry, the value of SEO, and more.The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing... [Read more]

Google Trends keyword research tool offers insights based on actual Google search data. By getting insights from it, you can take your SEO strategy to the next level.Search Engine Journal contributor Roger Montti has shared seven ways to improve SEO and content marketing using Google Trens.He says, “These seven tips on how to use Google Trends will... [Read more]

Sales and marketing alignment is a hot topic each year because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and having each team be successful.Content Marketing Institute is hosting a webinar ‘Connecting the Dots: Engaging Sales in your Marketing Funnel’... [Read more]

Mobile continues to transform what we expect from, and how we interact with, businesses. It might appear that this only impacts ecommerce retailers or big-box chains, but in reality, the same people who prefer these new options are coming into your local business every day.Search Engine Journal is hosting a webinar ’15 SMS Marketing Trends Every... [Read more]

Do you know the most effective elements of your PPC campaigns? Do you know how to identify opportunities for improvement?Search Engine Journal is hosting a webinar ‘3 Tips for Creating Paid Media Campaigns that Convert’ on Wednesday, October 27, 2021, at 2.00 pm ET.The SEJ team says, “Whether you’re just launching campaigns or... [Read more]

Click depth is the number of clicks it takes to go from a homepage to another page on a website.And, Canonicalization refers to a process for converting data that has more than one possible representation into a “standard”, “normal”, or canonical form.Search Engine Journal has published two articles titled Click Depth: Is It... [Read more]

If you have been online for any time at all, you’ve probably received so many marketing emails that you ignore a lot of them. Even more to the point, you’ve probably bought some apps and training that have let you down. You may have reached the point that you think everything is a scam.You may want to check out : Smart Content Profits. Richard... [Read more]

It took a pandemic to get some companies to finally pay attention to the power of content marketing. That’s one of the key findings from new research from the Content Marketing Institute and MarketingProfs.Content Marketing Institute is hosting a webinar ‘2022 B2B Content Marketing: The Sleeping Giant Awakes’ on Wednesday, October 20,... [Read more]

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs.Content Marketing Institute is hosting a webinar ‘How to Use Social Listening and Other Tools for Community Building’... [Read more]

The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’.The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers... [Read more]

Local link building is the process of building locally relevant links to help establish a business at the top of geo-targeted keywords.Ahrefs contributor Patrick Stox has shared nine local link-building tactics.He says, “Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So... [Read more]

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important.Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily.Ankur Shukla has released this... [Read more]