Latest News
Automakers to Increase Online Ad Spending by 2007
Automakers will increase their online ad spending to $2.7 billion in 2007, according to a study by eMarketer. Online advertisng accounted for 2.5% of their total ad spending in 2005. [Read more] [Read more]
Commtouch Releases Virus and Spam Statistics
Commtouch has released January Virus and Spam Statistics for 2006. Commtouch has found 19 new email-born virus attacks. [Read more] [Read more]
Podbridge Launches Ad Network
Podbridge has launched an ad network. The new service is based on ad-serving technologies and includes the ability to track the number of listens, place ads by demographic and location, rotate multiple ads, and manage campaign budgets. [Read more] [Read more]
Google Extends Date for Print Ad Auction
Google has extended the deadline of print ad auction. The auction that allows AdWords advertisers to bid for ad space in select magazines will now close on February 24th. [Read more] [Read more]
Internet Shoppers Trust Search Results for Guidance
Internet shoppers trust search results for guidance in making their purchase decisions, according to Yahoo! Search Marketing sponsored studies. 70% of auto purchasers, 78% of apparel purchasers and 66% of the wireless purchasers relied on search results for guidance. [Read more] [Read more]
40 Million Americans Surf the Internet for Fun
40 million Americans surfed the internet for fun in December 2005. This is an increase of 15 million compared to last year, according to Pew Internet. [Read more] [Read more]
Local Search to Reach $41.3 billion by 2010
Local Search will reach $41.3 billion by 2010. The annual growth rate will be 6.8% from 2005 to 2010, according to The Kelsey Report. [Read more] [Read more]
AOL Search Generates 6.17% Conversion Rates
AOL Search generated 6.17% conversion rate at business to consumer ecommerce sites. MSN conversion rates were at 6.03%, Yahoo 4.07%, and Google 3.83%, according to the WebSideStory Index. [Read more] [Read more]
61% US Households Use Broadband and 37% Use Dial-up
61% of online households in the US use broadband and 37% use dial-up, according to Ipsos Public Affairs survey. Dial-up will gradually decline and account for less than 20 million online households by 2009 and broadband will reach 65.7 million, according to Yankee Group. [Read more] [Read more]
PreFound to Share Ad Revenues with Featured Finders
PreFound Search Engine users identified as “Featured Finders” will receive 100% of the Google AdSense revenues that their individual pages generate. PreFound allows its users to create their own personal pages containing organized groups of links sorted by topic and sub-topic. [Read more] [Read more]
Google, Yahoo! Sponsored Link Advertising Grows to 64.3 Billion
The number of sponsored link advertising impressions on the Google and Yahoo! ad platforms have grown from 55.4 billion to 64.3 billion, between August 2005 and January 2006. Yahoo’s sponsored links have grown 21% and Google’s 14%, according to Nielsen/Netratings. [Read more] [Read more]
Mozilla Launches Camino Browser for Mac OS X
Mozilla has launched the Camino browser for Mac OS X. Features of Camino include, new tab bar and ad and pop-up blocking. [Read more] [Read more]
