Latest News
Advertising.com Launches Automated Rich Media Network
Advertising.com has launched an automated rich media network. The network provides advertisers with a resource for delivering rich-media campaigns. [Read more] [Read more]
Responsys Acquires Inbox Marketing
Responsys has acquired Inbox Marketing. With the acquisition, Responsys aims at expanding the breadth and depth of its professional and account services capabilities. [Read more] [Read more]
Valentine’s Day the Second-biggest Retailing Event of the Year
With Valentine’s Day fast approaching merchants across the Web have put their ambitious search marketing programs back into action. Merchants are using the same techniques and tactics as used during the year end holiday season by buying focused search terms, creating gift-buying guides, and shipping promotions. [Read more] [Read more]
Advertisers Pay High Price for Internet Keyword Auctions
Search engines are now selling advertisement spots through auctions. According to a survey from Stanford Graduate School of Business, bidders may actually end up paying more than they need to. [Read more] [Read more]
Yahoo not to Replace Traditional News Media
Yahoo has no interest in setting up a major news organization. Instead it could provide multimedia tools for content creation and distribution. [Read more] [Read more]
Google Acquires dMarc Broadcasting
Google has acquired dMarc Broadcasting. The company plans to use dMarc’s technology for the scheduling and delivering of radio ads in conjunction with their own AdWords system. [Read more] [Read more]
Google Integrates Froogle With Personalized Search
Google has integrated froogle with personalized search. Those who sign in to google account and search for products in froogle can view and manage their history. [Read more] [Read more]
Tribune Invests in Boodle
Tribune Interactive has completed a strategic investment in Consumer Networks boodle division. Boodle offers the technology for coupon offers and Tribune has brought the online coupon marketplace to Tribune’s newsites. [Read more] [Read more]
Virus Attack Expected on Feb 3
A computer worm is expected to damage computer system starting midnight February 3, 2006. India, Peru, Italy, and Turkey are the most vulnerable to this worm, according to metrics on the spread of the worm in specific countries. [Read more] [Read more]
Average Online Consumer Spends 14 hours a Week Online
An average online consumer spends 14 hours a week online, which is the same amount of time they watch TV, according to Jupiter Research report, ‘U.S. Entertainment and Media Consumer Survey, 2005’. [Read more] [Read more]
EFF Files a Lawsuit Against AT & T
The Electronic Frontier Foundation has filed a lawsuit against AT&T accusing violation of the law and the privacy of its customers. EFF claims that AT & T has collaborated with the National Security Agency to allow ‘scanning millions of ordinary Americans’ phone calls and emails’. [Read more] [Read more]
WebSideStory Acquires Visual Sciences
WebSideStory has acquired Visual Sciences. WebSideStory will integrate Visual Sciences’ solutions with HBX Analytics through the Stream Integration Platform. [Read more] [Read more]
