Latest News
Google Selects ZAAZ as a Google Analytics Authorized Consultant
Google has selected ZAAZ as a Google Analytics authorized consultant. ZAAZ will provide Google Analytics customers data analysis and marketing optimization services. [Read more] [Read more]
Yahoo’s Paul Baush Releases Yahoo Hacks
Yahoo’s Paul Baush has released an ebook called Yahoo Hacks. Yahoo Hacks contains tips, tricks and projects that can be implied using Yahoo. [Read more] [Read more]
Visimo Helps Launch U.S Government Website
Visimo’s Velocity Web search platform has helped launch the official U.S Government website. The website includes Velocity’s search, federated-search, clustering capabilities and expanded search results from MSN Search. [Read more] [Read more]
IronPort Launches Web Reputation Technology
IronPort, an email security firm, has launched the IronPort Web Reputation technology. IronPort’s Web Reputation technology measures the behavior and traffic patterns of a website to assess its legitimacy. [Read more] [Read more]
Vonage Holdings is Top Web Advertiser for Dec 2005
According to a research by Nielson/NetRatings, Vonage Holdings was the top web advertiser for Dec 2005. General Motors and LowerMyBills were next in the list. [Read more] [Read more]
Microsoft Launches Microsoft Small Business Plus
Microsoft has launched Microsoft Small Business +, a suite of free, personalized online resources and technical support offerings for small businesses. Personalized online resource provides small businesses with access to free business and software training and free or low-cost support options. [Read more] [Read more]
Google News is Out of Beta
Google has taken Google News out of beta. Google has improved Google News based on the feedback obtained from readers and editors. [Read more] [Read more]
Yahoo! Settles for No. 2 Position After Google
Yahoo! has settled for No. 2 position and Yahoo! CFO has said that Yahoo! will not try to challenge Google’s dominance of the Web search industry. Yahoo!’s share of internet searches has dropped from 27 to 19 and Google’s share has risen from 47 to 60. [Read more] [Read more]
US Marketers Shift Spending from ATL to BTL
U.S. marketers are shifting their spending from above-the-line to below-the-line marketing. ATL includes television, radio and print advertising and BTL includes database marketing, search, email and online advertising. [Read more] [Read more]
Women Outbuy Men During Holiday Season Online Shopping
Women made more online purchases than men, according to Websurveyor Holiday Webshopper Report. 75% of women in the age group of 31-40 preferred to do their shopping online. [Read more] [Read more]
Stanford Business School Releases Research on Advertisers’ Keyword Bidding
Economics scholars at Stanford Business School have released a research report titled, ‘Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords’. The study is related to keyword auction mechanisms used by Yahoo! and Google. [Read more] [Read more]
Amazon to Launch Weekly Original Series
Amazon is going to launch a weekly original series titled “Amazon Fishbowl with Bill Maher”. The 30-minute program will include live performances by renowned musicians and interviews with authors, directors, and actors. [Read more] [Read more]
