Latest News
‘Everything marketers need to know about Snapchat’s new ad announcements’ – Econsultancy
Patricio Robles says, “While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app’s rise as a marketing platform for brands looking to connect with young consumers. Here’s what marketers need to know about the announcements. A new ad format and placement Interactive... [Read more]
‘Emojis gone wild: Twitter unveils emoji targeting’ – Econsultancy
Patricio Robles says, “Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels. But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use. Marketers can access emoji targeting through six of Twitter’s... [Read more]
‘5 Stress-Free Steps for Pricing Your Services’ – Copyblogger
Beth Hayden says, “Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time,... [Read more]
‘Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags’ – MOZ
Chris Goddard says, “One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site’s markup, the JSON-LD format has created a great alternative to... [Read more]
‘3 Reasons You Should Be Hanging Out With Your Target Audience’ – Entrepreneur
Scott Langdon says, “Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is that... [Read more]
‘Facebook makes it clearer when an Instant Article is an advertorial’ – Marketing Land
Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically... [Read more]
‘7 Tips For Turning Your Subscribers Into Loyal Customers’ – Business.com
Diana Beyer says, “Simply getting someone to subscribe to your email list is a big feat. Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task. The key is in applying a personal touch. Remember that the order of your priorities should be: –... [Read more]
‘How should your digital marketing team be structured?’ – Econsultancy
Nikki Gilliland says, “With digital being at the heart of most modern businesses, a dedicated digital marketing team is no longer a rarity. However, that’s not to say that there is a blanket formula for how one should be set up. Recently, we sat down with three top marketers with three varying perspectives on the topic. They are: – Jane... [Read more]
‘Will Microsoft & LinkedIn Spur a Content Buying Spree?’ – CMI
Joe Pulizzi says, “In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Next, we ponder a confusing article that slams native advertising in favor of a fuzzy concept called “debranding.” Finally, Facebook reach continues to plummet, according to a new... [Read more]
‘Beginner’s Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing’ – MarketingProfs
Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head. At some point between 7:15 AM and the end of the day,... [Read more]
‘Google’s Optimize 360 creates exciting opportunities for testing & personalization’ – Marketing Land
Nick Iyengar says, “By now, you’ve probably heard a bit about Google’s new Analytics 360 Suite of products, designed to give enterprises a truly integrated package of marketing analytics and optimization tools. While some of the 360 Suite is composed of products that have been around for a while — such as Analytics 360 (formerly known as... [Read more]
‘Tapping Facebook Insights: How Well Do You Know Your Customers?’ – Business.com
Devon Vocke says, “Simply getting someone to subscribe to your email list is a big feat. Unfortunately, your next challenge is even greater. It’s time to turn the subscriber into a loyal customer. Don’t worry, it’s not an impossible task. The key is in applying a personal touch. Remember that the order of your priorities should be: –... [Read more]
