Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively. Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft. Gilliland says, “We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online. But what about an advert featuring your face or someone you know? This is the level of personalisation... [...]