IAB has released the ‘Podcast Playbook’ guide for marketers. The guide helps marketers understand audience demographics, listener behaviors, creative ad formats, delivery, targeting and measurement. The IAB team says, “Nearly a quarter of the 12+ population in the US listens to podcasts on a monthly basis, according to Edison Research’s ‘Podcast Consumer 2017’. That significant percentage presents today’s marketers with great opportunities to engage with digital media consumers through podcast advertising. Podcast listeners are highly engaged, react positively to ads in podcasts,... [...]

Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly sponsored and attended the event for our second year. I was tasked with writing a recap for our awesome blog readers, and when I sat down to pen (err… type) a draft, I couldn’t articulate the experience in words, other than, “The movement is... [...]

Zach Cutler says, “With advances in technology and more ways to listen than ever before, podcasts are on the rise. A study conducted by Edison Research in May 2014 found that 1.7 percent of the total time Americans spend listening to audio was spent listening to podcasts. Podcasters have an opportunity to discuss niche topics of interest, and podcasts often become labors of love for many entrepreneurs. When time and effort are put in, podcasts can truly take off and monetize quite well“. 5 Steps to a Successful Podcast ‘Entrepreneur’ Blog  [...]

Pete Prestipino says, “Podcast directory Blubrry is introducing a new set of tools to help its publishers drive subscriptions. The new tools, offered through its PowerPress podcasting plugin, enable content creators (podcasters) using WordPress to provide a more unified podcast subscription experience. The new tools provide a how-to-subscribe page with customizable instructions, one-click subscribe options (Windows, MAC, iPhone/Ipad, Android supported), support for iTunes affiliate links and more. The The new subscription tools within the PowerPress podcasting plugin also use responsive... [...]

Podcasting is a growing marketing technique. The marketer provides useful information to an audience interested in the topic of the podcast series. As a result, the marketer develops a reputation for expertise in the subject and a growing audience is the natural result. You may be familiar with Rachel Rofe She has been mentioned in IM NewsWatch over the past few years. Recently, she started a podcast that now gets 1500 – 4000 people to tune in or download for later for every episode. Rofe has just released a new course on how to create a successful podcast series.Podcast Prodigy. In this... [...]

Demian Farnworth says, “Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too … Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark. But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark“. Against Attention: The Pre-Thanksgiving Manifesto ‘Copyblogger’ Blog  [...]

Brian Clark says, “You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one moreproject to his portfolio. I asked Jay to be the first in a series of Rainmaker.FM... [...]

For one week only, you can get a lifetime license to Audello This is a web-based solution for easily recording and posting your Podcasts. Audello’s standard price is $297 per year. For the next week only, the price has slashed by $100 to $197 for a lifetime license. That’s a whopping discount. Rather than $297 per year, you only pay $197 for lifetime. In this package, you get access to the server application of Audello. You also get the desktop app for Windows or Mac that lets you record, convert and upload your audio podcasts and a mobile app to record and upload directly from your... [...]

Demian Farnworth says, “Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience”. How to Stand Out in a World of Dull Podcasts ‘Copyblogger’ Blog  [...]

Beth Hayden says, “After spending many years in traditional career fields — including real estate, finance, and eight years as an Army Officer — John Lee Dumas still felt unfulfilled. He couldn’t shake the feeling that his real calling was still out there — that there must be a way for him to feel excited to go to work every day. He took a leap of faith and launched an interview-based business podcast calledEntrepreneurOnFire. Within its first few months, the podcast became a top-ranked iTunes business podcast and earned a coveted spot on the “Best of iTunes” list. The podcast... [...]