Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business. MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET. The MarketingProfs team says, “The margin for error for marketers right now is razor thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line... [...]

Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business. MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET. The MarketingProfs team says, “The margin for error for marketers right now is razor thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line... [...]

Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The... [...]