HubSpot has published a guide to Relationship Selling. The idea of relationship selling revolves around the development and nurturing of trust between the brand and its customers. Aha Frost says, “A transactional sale is quick and unpersonalized. This approach works well for low-cost, commoditized products, where it doesn’t make sense for the rep to invest in getting to know her buyers. Relationship selling, on the other hand, is effort- and research-intensive. It’s a good fit for high-cost solutions and/or customized solutions. Relationship selling examples You might think of relationship... [...]

Relationship selling is maintaining connection with your customers at all stages of sales. It helps you to retain customers and build loyalty. HubSpot has published a free guide to relationship selling. It covers the six steps to the relationship-based sales process: Add value Learn about the customer’s situation Give personalized recommendations Resolve objections Find a win-win solution Continue to provide value. Download the guide to strengthen your relationship selling. The Ultimate Guide to Relationship Selling HubSpot  [...]