Ginny Soskey says, “It’s becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services — in fact, Google found that nearly 60% of consumers visit a company’s mobile website in the buying cycle. And because we want to be where our audience is, it’s important for us to up our mobile game. The first step you need to take? Make your website responsive. To get caught up on what that means, check out the animated GIF below. In under a minute, you’ll... [...]

Daniel Burstein says, “Responsive design. It’s more than just a buzzword. It’s an optimization challenge. After all, what responsive design really means is that you need more than one optimized design. It is a marketing challenge not to be overlooked. After all, it’s hard enough to discover one effective design for a website that is optimized for conversion. With responsive design, you need three, four or maybe more designs to present optimized experiences for customers on many different devices. To help you overcome this and other mobile marketing challenges, I interviewed Michael Layne,... [...]

Lindsay Kolowich says, “It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines are themost common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%)”. How Responsive Web Design Works HubSpot  [...]

Jason Bowden says, “A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing. Considering the rapid growth of mobile users, it is necessary to make your website optimized for... [...]

John Tackett says, “Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer’s thought sequence. In this experiment, we discovered the impact responsive design has on friction experienced by the customer. Background: A large news media organization trying to determine whether it should invest in responsive mobile design. Goal: To increase free trial signups. Research Question: Which design will generate the highest rate of free... [...]

The latest article on ‘Business 2 Community’ is titled “Responsive Website Design SEO Benefits”. Jonathan Long says, “You already know why it is important for your business to be found on mobile devices, as the amount of people using their mobile devices and tablets to browse the internet is increasing daily. A responsive website design (RWD) is mandatory, as you need to deliver a website that works on all screen sizes and devices. A responsive design adjusts according to the device that is browsing the website, making the content user friendly and easily accessible. Several... [...]

The latest ‘Econsultancy’ blog post is titled “The five golden rules of responsive web design”. Dan Scott says, “In May 2010, Ethan Marcotte started the craze that is Responsive Web Design, when we wrote his article of the same name for A List Apart. This article was so popular, he even wrote a book on the topic. This introduction of fluid grids, flexible images and media queries has changed the way we’ve designed our websites quite dramatically. We’ve been re-sizing our browser windows ever since. Starting off as a trend, Responsive Web Design has fast... [...]

The latest ‘Econsultancy’ blog post is titled “How to ensure your content is ready for responsive design”. Danny chadburn says, “There’s a lot you can control about how people see, perceive and experience your online brand messages.   But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using. I’ve written previously on the importance of basing your content strategy on user scenarios rather than personas; figuring out where your average user is going to be when they come across your website is just... [...]

The latest article on ‘Website Magazine’ is titled “6 Tips for a Bulletproof Responsive Website”. Tiny Yeung says, “Understanding the importance of responsive Web design (RWD) is to realize that the Web “canvas” is not static. It’s not like a printed book or magazine where you know how much space is on the page and it will not change. Users can view a website through various devices. The best way to accommodate the best-fit for this multitude of screen sizes is to make it respond to the display. While the conversation is growing louder about how to go about creating a responsive... [...]

The latest article on ‘Business 2 Community’ is titled “Why Your Digital Marketing Plan Should Include a Responsive Website”. Heidi Schmidt says, “Every good digital marketing plan should focus on social media, SEO and content marketing. However, you should also be sure that your website is optimized for mobile users. Mobile users are expected to overtake the desktop user by the end of 2014 so using a responsive site is not only easier for you to manage, but is inclusive of all users“. Why Your Digital Marketing Plan Should Include a Responsive Website Business2Community.com  [...]