Forrester’s Steven Wright has published a new report titled ‘Build A Seller Development Framework’. The report offers advice for B2B marketers on how to address customer obsession. According to the report, customers prefer to engage online more rather than with sellers. Wright says, “Sales enablement vendors have also taken note of the need to embed seller development within sales enablement automation. Brainshark has announced partnerships with Highspot and Seismic to leverage Brainshark’s solutions for sales mastery and continuous training as part of overall sales enablement... [...]