The latest Ahrefs Podcast episode is titled ‘Why marketing is a good skillset for a founder’ featuring Magnus Grimeland. This episode covers the following: Why are people more important than ideas? Examples of iterating on ideas Hipster, Hacker, Hustler vs. Spike, Drive, Grit Can marketers be good founders The role of marketing in zero-day investments What do experts get out of advising zero-day startups? Borrowing other people’s platforms The first marketing steps for any startup. Ahrefs    [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

SaaS marketing focuses on attracting, converting, and retaining customers for software-as-a-service products through strategies like content marketing, product trials, and targeted campaigns. It emphasizes demonstrating the product’s value quickly, leveraging digital channels to drive growth, and building long-term customer relationships. The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari. This episode covers the following: Early-stage marketing playbook Why Madhav only scales to $15M The average tenure for a CMO The... [...]

SaaS marketing focuses on promoting software-as-a-service products by highlighting their value, ease of use, and subscription-based model. Effective SaaS marketing strategies leverage content, customer retention, and targeted campaigns to drive user acquisition and build long-term customer relationships. Semrush contributor Boris Mustapic has published an article featuring 12 best SaaS marketing strategies for business growth. He says, “You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider... [...]

This is a reminder for the SEJ webinar to be held on December 6, 2023.  In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million... [...]

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Search Engine Journal is hosting a webinar ‘SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend’ on Wednesday, December 6, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: Why leveraging first-party... [...]

Software as a service (SaaS) domain is having a brighter future in the app driven world. With a right marketing plan, the SaaS start-ups can perform better. Entrepreneur contributor Suresh Sambandam has shared six ways SaaS start-ups can improve their marketing. Sambandam says, “When Google recently moved their ads from the less distracting 20% column area on the right to the straight-in-the-face ads in search results, I was miffed for weeks. I felt Google was shooting itself in the foot and had set the stage for someone else to innovate on the search front. Soon I realized there was more... [...]