The most common digital marketing scams and how to avoid them There are many marketing scams aimed at consumers, and they bilk millions of people out their money. This article, however, is focused on scams aimed at small businesses and individual online marketers looking for help with their online marketing campaigns.   These days, nearly every business needs a strong online presence. Regardless of what line of work you or your company is doing, most users will find you through online searches. The logical consequence is that you need to invest in an online marketing campaign. However,... [...]

A couple of weeks ago, we received the following email: On 2015-10-16 08:23, xxx yyyy [we have hidden the name] wrote: (Since it is significant, forward the following E-mail to your CEO or relevant responsible person. Thanks) Dear CEO/Principal, We are the department of Asian Domain Registration Service in China. Here I have something to confirm with you. We formally received an application on October 16, 2015 that a company claimed “CondYmenp Company” were applying to register “imnewswatch” as their Net Brand and some “imnewswatch” Asian countries top-level... [...]

We tend to think we are more sophisticated than most people online, and to a degree that’s probably true. But that attitude of superiority can be our enemy if it causes us to drop our guard. Target Stores were certainly no novice in online commerce, but their store systems wre the victim of a major data theft through a virus planted on their POS terminals. You and I can have our sites hacked, too, if we are not hyper-vigilant. We can be attacked by viruses on our personal computers. And we can be victims of phishing. Phishing is the sending of emails, appearing to be from legitimate businesses,... [...]