Schema Markup is a form of microdata that helps search engines understand the content of your webpages better, enhancing the display of your site’s information in search results. Implementing Schema Markup can lead to rich snippets, improving visibility and click-through rates. Search Engine Journal contributor Chuck Price has published an article answering the question “What Is Schema Markup & Why Is It Important For SEO?”. He says, “Schema.org is an independent project that has helped establish structured data consistency across the internet. It began collaborating... [...]

The Schema markup code is used by search engines to understand your content and better represent it in the search results. Ahrefs contributor Michal Pecánek has published a four-step guide to using Schema Markup for SEO. Pecánek says, “In this guide, you’ll learn: Why schema markup is important How to approach schema markup How to implement schema markup How to monitor your schema markup Why schema markup is important Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site. However, the primary... [...]