The latest ‘SEO Book’ blog post is titled “Handling Objections From SEO Clients”. Peterd says, “If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings. In this post, we’ll take a look at the challenges and common objections the SEO faces when working on a client site, particularly a client who is engaging an SEO for the first time. The SEO will need to fit in with... [...]

The latest ‘SEO Book’ blog post is titled “Keep Visitors Coming Back”. Peterd says, “Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design of websites. The obvious benefit of doing so is that if you create habits in your users, then you’re less reliant on new search visitors for traffic. How To Build Habit Forming Products I recently read a book called “Hooked: How To Build Habit Forming Products” by Nir Eyal. Eyal is an entrepreneur who has built... [...]

The latest ‘SEO Book’ blog post is titled “Optmizing Against Competitors”. Peterd says, “You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names. Sadly, much of the low hanging search fruit is gone. However, there are a number of approaches to optimization... [...]

The latest ‘SEO Book’ blog post is titled “Measure For Business Benefit”. Peterd says, “Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun – Matt has “called it” on guest posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging... [...]

The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic versus AdWords benefit of the doubt for big brands versus absolute apathy toward smaller entities the importance of identity versus total wipeouts of those who are clipped mixed messaging on how to use disavow & the general... [...]

The latest ‘SEO Book’ blog post is titled “Yahoo! Secured Search Rolls Out”. Aaron Wall says, “Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s secured search roll out: rather than showing a referrer without keyword data the traffic will show up as direct site visitors there is no default automated workaround for advertisers Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing... [...]

The latest ‘SEO Book’ blog post is titled “Google’s Chris DiBona On Search Ecosystem Diversity”. Aaron Wall says, “It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google locked down their “open” ecosystem (compatibility as a club,abandonware, deleting privacy settings, extensions required to be installed from store, extensions required to be single-purpose, forced Google+ integration, knowledge graph scrape-n-displace, “We could either sue him or hire him,” etc.),... [...]

The latest ‘SEO Book’ blog post is titled “SEO 2014”. Aaron Wall says, “We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach. SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 – Google-compliant, whitehat SEO – digital marketers must seamlessly integrate search strategy into other aspects of... [...]

NY Times reported that Google appears to be contemplating violating its pledge to not place banner ads on search results. “There will be no banner ads on the Google homepage or Web search results pages,” a company blog post said in 2005. “There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” Nevertheless, reports the Times, Google is running an experiment for a subset of its search users involving several advertisers, including Southwest Airlines, in which banners are being shown. According to the Times, “The one for Southwest,... [...]

SEO Authority Precious Ngwu is doing has announced a special offer for his flagship SEO Software that has helped him to dominate Google rankings. He calls this new software SE Prince. Ngwu and his partner, Dontrell Lyons, say they’ve tested the system thoroughly. In addition, they gave it to 2 randomly selected guys, Jeff and Kory. Jeff used the software to take his site from 500 visitors a day to almost 2,000+ visitors a day in under a week. Kory used it on his brand new affiliate site getting just a trickle of 10 – 20 random visitors a day. In just 3 weeks, his traffic jumped from the very... [...]