Search Engine Land columnist Andrew Dennis has published a case study outlining how a Siege Media site reached zero to 100,000 visitors in a 12-month period using SEO. Dennis has explained the strategy in five steps. On securing links to important pages, Dennis says, “Pages need links to rank in search. But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. What we learned from doing this project... [...]