In digital marketing, few subjects are as complex as Search Engine Optimization (“SEO”). Since its inception many years ago and throughout its evolution in accord with Google’s algorithm (we explain why the focus is on Google, below), it remains a marketing cornerstone. At its core, SEO seeks to increase organic traffic through improved visibility in search engine results, and in turn, to improve conversions and sales. It is a long, overarching, and challenging process, however, and improving the results takes time. Thus, few things are as distressing for SEO-seeking website owners... [...]

Video makes a positive impact on your sales results, if: • People actually see them. • The right people see them. You need ranking in search engines for people to see them. You need to choose the right keywords to rank so that the right people see them. Today, Joshua Zamora is releasing a new tool to improve your video marketing: My Video Spy. It helps solve both of these challenges to get your video in front of the right people. Here’s what you can expect from My Video Spy: 1. Quickly Identifies Untapped Niches and Keywords in a few mouse clicks 2. Exposes Your Competitors’... [...]

When you are in a competitive market, it pays to know what your competitors are doing and how it compares with your own marketing. Richard Fairbairn has just released software that will help you do exactly that. Everything we need to know about your titors is publicly available. The trick is to find the time to dig out the information. Richard Fairbairn has just released SpyTrack, and it can find the data you need and present it to you in an organized, easily digestible format. Think of this. What if you could get inside information on what is really succeeding today on social media? This would... [...]

SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines. SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand. MOZ columnist Zee Hoffmann Jones has published a checklist to help marketers perform an effective SEO competitive analysis. Jones says, “This checklist is broken out into sections that reflect key elements from our Balanced Digital Scorecard. As previously mentioned, this checklist is to help you identify... [...]