Site migration challenges include potential SEO disruptions, such as losing search rankings or traffic due to changes in URL structure. It also requires careful planning to avoid broken links, content duplication, and technical errors that could affect user experience and site performance. Neil Patel has published the ‘Website Migration Checklist’. He says, “Website migrations are sometimes necessary when moving to a new CMS or programming framework, site redesign, or rebranding. Despite the potential increase in revenue, migrations are not without risk. A bad migration can result... [...]
Archive for the 'Site Migrations' Category
SEO website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility. MeasureMinds’ Martin Woods has published the ‘SEO Website Migration Checklist’. He says, “The following SEO migration checklist ensures that the core factors to rank high with Google are strong. Record baseline metrics Without recording your organic traffic and conversions before the website migration, it will be impossible to know whether the SEO aspect of the migration was a success. To record traffic: Set... [...]
Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100,000+ URLs)’. Dan Taylor says, “Once you’ve audited your existing site and redirects, it’s time to map out how you want to handle the migration. The strategy you develop now will determine how seamless this transition is for both your users and search engines. Define Goals What do you want to achieve with this migration? Are you aiming to consolidate domains, move to a new content management system (CMS), restructure content, or a combination? Be very clear on your objectives so you can develop... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO & Site Migrations: Common Pitfalls To Avoid’ featuring Arnout Hellemans. Loren Baker says, “Migrations can be time consuming and stressful, even more-so when you don’t have company-wide collaboration and alignment, or when you’re worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on... [...]
A website migration is a change to your website that’s so significant it impacts the site’s structure, performance, or traffic. Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100,000+ URLs)’. Dan Tylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of: Strong levels of C-level/VP-level attention and communications. Multiple project teams and stakeholders making SEO-impacting decisions. SEO pros needing to be involved in “non-traditional” SEO calls... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Steps to Survive a Website Migration’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Today we’re talking about surviving and thriving website migrations with a former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting, and Webmaster outreach experience. Nowadays, he applies his skill set to recover websites from Google penalties and help clients maximize the potential of their websites... [...]
Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include: Changing your site’s structure, navigation, or design: For when your old design needs a refresh. Or maybe... [...]
Site migrations often result in drops in traffic (and subsequent drops in revenue) that can last for several months or more. Getting ahead of any migration-related issues is key to avoiding any losses. In this webinar, we’ll discuss exactly how to prepare for a site migration to help ensure success. Watch Ben Beckwith, Director of Organic Marketing Services at Semetrical and Deepcrawl’s host, Anne Berlin, Senior Technical SEO as they discuss the dos and don’ts of migrations and how to come out of a site migration without suffering significant losses. Deepcrawl [...]
Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. Search Engine Journal is hosting a webinar ‘Where Site Migrations Go Wrong & Sabotage SEO’ on Wednesday, August 11, 2021, at 2.00 pm ET. The SEJ team says, “Register for our next Search Engine Journal webinar to make sure your migration goes as smoothly as possible. Cody Gault, Migration Services Lead at Conductor, will cover the most common site migration issues so you can be prepared to handle them. In this presentation, you’ll learn: Where issues arise with migrations. How... [...]