Small business marketing involves crafting strategies tailored to the unique needs and resources of smaller enterprises to promote their products or services. It often relies on targeted approaches, creative campaigns, and efficient use of resources to reach and engage with potential customers effectively. Semrush contributor Sydney Go has published an article featuring top 30 small business marketing tips for 2024. She says, “With digital marketing, you can promote your business online using search engine optimization (SEO), email marketing, social media marketing, and more... [...]

Entrepreneur magazine contributor Thomas Helfrich has published an article highlighting six mistakes every small business must avoid. He says, “There are several ways to generate revenue, including selling products or services, charging fees and generating advertising income. The funds generated allow for the paying of expenses such as rent, utilities and salaries. In addition, revenue can be used to reinvest in the business in the form of new equipment or the hiring of additional employees. It’s also important because it determines profitability: A business that does not generate enough... [...]

The small business world is slowly catching up with the new digital reality: a business without a website is losing sales. But a poll by CNBC in conjunction with Survey Monkey reveals that there is still a large group of businesses that are hesitant to invest in a site. Barriers include fear of the expected high cost, a feeling that the process is too complicated for the average business person, and concern that the investment won’t pay off. Website building software(such as WordPress) and hosting providers (such as Wix) with special site building tools are making it easier for business owners... [...]

MOZ contributor Miriaml Ellis has shared three empowering small business tips for 2019 and the coming years.  The tips are focused on Small Business Saturday. Ellis says, “If your community is already participating in Small Business Saturday, try these techniques to enhance your success on the big day: 1. Give an extra reason to shop with you This can be as simple as giving customers a small discount or a small free gift with their purchase, or as far-reaching as donating part of the proceeds of the day’s sales to a worthy local cause. Give customers a reason to feel extra good that they... [...]

The Buffer team has published a new podcast episode titled ‘Your Go-To Small Business Marketing Guide for 2019’ in collaboration with Mailchimp, Square, and WooCommerce. Brian Peters says, “According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to excel at marketing while also focusing on... [...]

Entrepreneur magazine contributor Suhaib Mohammed has shared 7 ingredients of small business success online. The article focuses the importance of passion, customer service and attitude. Mohammed says, “In the time since I began building my content marketing business online, I’ve noticed some mindsets, traits, and abilities that make the difference between businesses that want to accelerate their sales, make a profit, and survive, and businesses that want to sell more and increase their ROI but don’t seem to have the ability to do so. Based on my observations, here are the seven... [...]