Snapchat has launched Lens Web Builder to help its advertisers easily create augmented reality Lens campaigns directly in Ads Manager. The Lens Web Builder features hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. The Snapchat team says, “Lens Web Builder is: Simple​: Create your own AR experience by picking from hundreds of 3D objects & animationsFast​: It only takes a few minutes to create your first LensFree​: Brands or businesses with any budget can now access this immersive format. There are no creative fees... [...]

The AdWeek team is hosting a webinar on ‘Quantify the Value of Snapchat Advertising: Best Practices for Marketing Measurement’ on Thursday, November 15 at 1.00 pm EST. AdWeek team says, “Snapchat—with its filters, lenses, ad options and sponsored stories, not to mention its Gen Z and millennial users—is a unique platform that is constantly innovating for brand advertisers. Still, marketers managing multichannel campaigns need guidance to measure the impact of these activities accurately. As an inaugural Snap MMM partner since August 2017, Nielsen has been at the forefront... [...]

Snapchat is getting huge share of social with more than 191 million daily users. After Facebook and Instagram, it is Snapchat that should be on you social advertising priority. Marketing Week contributor Ellen Hammett has shared an useful article with tips on opting for Snapchat advertising and improve it. Hammett says, “Cristina Sarraille, a senior strategist at We Are Social, says the biggest challenge for Snapchat at present is making advertisers realise that it is “more than just a lens”. “It can be used for ecommerce, promoting events, generating content for other activations,... [...]

Marketing Land has reported that Snapchat has added 14 new partners to help brands create better snap advertisements. Tim Peterson has listed the newly added partners. Peterson says, “The 14 new Creative Partners by offering are: Web Views Ceros, Famous and Undertone offer tools for brands to create app-like mobile web pages. Web View videos Entrypoint and Wirewax provide technology for brands to distribute interactive and 360-degree videos through a web-based video player. Web View games CrossInstall, GameCommerce and TreSensa have built tools that can be used to produce web-based interactive... [...]

Snapchat has launched the advanced mode for its ad manager. With the new feature Snapchat has enhanced the advertising capability of its ad manager. Snapchat team says, “Since we launched Ad Manager a couple months ago, we’ve heard from enterprises, brands, and agencies looking for more advanced tools to efficiently scale their efforts. So today, we’re excited to announce Advanced Mode for Ad Manager. Just click Advanced inside Ad Manager start using a range of free new features designed to make building, managing, and scaling your campaigns even easier: Audience Library Create... [...]

AdWeek has reported that Snapchat is going to implement a plan in which the network will allow advertisers to compare their Shapchat ad performance with the ads on other networks. The company has partnered with Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics to launch this measurement program that specifically addresses marketing mix modeling. AdWeek’s Lauren Johnson says, “Snap backs up its new measurement program with one big stat that’s sure to get marketers’ attention: During the second quarter of 2017, 55 percent of every dollar spent on... [...]

Snap has launched Snap Publisher tool to help advertisers create ads for the Snapchat platform. The new tools features basic ad templates which can then be customized with company logos, pictures and videos. Writing about the Snap Publisher, TechChrunch‘s Josh Constine says, “Snap needs to attract more spend from advertisers after it disappointed Wall Street in its first earnings report last month where it revealed $149.6 million in revenue compared to the $158 million expectations. Losses also mounted to $2.2 billion in Q1, up from $104 million a year earlier, which looked bad even... [...]

Marketing Land columnist Tim Peterson has published an article to guide marketers on Snapchat Advertising and how to utilize its self-serve tool. Peterson has described Snapchat’s ad formats, ad targeting and ad pricing. Peterson says, ”A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday. Brands that can’t afford the types of buys that merit a Snapchat sales rep or that don’t want to pay to buy ads... [...]

Snapchat has introeuced a new self-serve platform ‘Snapchat Ad Manager’ for its vertical video ads. According to Marketing Land, this tool will be made available from the next months and it will feature Snapchat’s all targeting options. Tim Peterson says, “Snapchat has been testing the self-serve ad-buying tool, called Snapchat Ad Manager, with more than 20 brands and plans to open it up next month to all advertisers in these countries: United States, Canada, Mexico, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Spain, Sweden,... [...]