Social media media has enabled the businesses to strengthen their reach to more and more customers. Nowadays brands use social media polling to seek the opinions and feedback of their target groups Econsultancy columnist Nikki Gilliland has shared five ways brands can use social media polling to strengthen their business presence. Gilliland says, “Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence. This also looks to be due to the rise of teen... [...]