The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”. Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups, a 1,312% increase in the start rate of a multistep process, 331% more leads from a homepage, and the list can go on and on. Split testing can be fun, too Aside from improving results, the sociologist in me finds it fun to create a few possible... [...]

The heart of marketing is knowing what potential customers do and then responding with “course corrections” to your marketing materials”. Chaim Stein has created the Easy Split Tester WordPress plugin to make it easy and quick to split test your sales pages or any other pages in your WordPress sites. He has prepared a video on his website to show how easy it is. You can understand what benefit or harm comes from making any change you choose. Maybe a change of color improves sales. Maybe a different headline improves sales. You can now test and find out with Easy Split Tester. Easy... [...]

MAO Flynn is a name well-known to IM NewsWatch readers. He’s the creator of several pieces of marketing software and the author of several training products. WP Profit Detonator is his latest software, a WordPress plugin. This plugin, he says, will help you turn visitors into subscribers and buyers using powerful psychological principles Flynn studied hundreds of sales pages created by expert marketers and copywriters to see what the key factors were for their success. Then he created a plugin that builds sales pages, squeeze pages and more that embody the principles he discovered in his... [...]