HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The Formula To Break 100 Million Views On Shorts’. It covers the following: The 4 criteria of a great idea (jumpcut) Make it personal Mastering the hook Metrics Storytelling in one word is “change” The But & Therefore Rule Building the stakes Craft the close Figure out who’s watching Study the channel for outliers. HubSpot  [...]