30% Marketers to Focus More on ‘Personalisation’ in Email Marketing

Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve. The results are compiled based on a survey of 1200 marketers. Here are the key findings from the 2017 Email Marketing Census: 30% marketers plan to focus more on ‘Personalisation’ in email marketing during 2017 67% marketers stated that they have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes 66% selected ‘marketing automation capability’ as most important... [...]