Building a Sustainable Marketing Plan for 2023

Sustainable marketing is the promotion of socially responsible products, services, and practices. Adweek contributor Tina Moffett has published an article on building a sustainable 2023 marketing plan and stick to it. She says, “40% of U.S. Gen Z consumers believe that fears about the recession are greatly exaggerated, compared to 24% of U.S. Gen X consumers. And only 35% of U.S. Gen Z consumers are confident about how to manage finances in an economic downturn, compared to 49% of U.S. Gen X consumers. But let’s consider the fact that companies have survived, and thrived even, during massive... [...]