2024 Digital Marketing Strategy Guide [Guide]
2024 digital marketing is a dance with data. With the decline of third-party cookies, building strong first-party data strategies and leveraging AI for insights will be key. Authenticity reigns supreme, with user-generated content (UGC) playing a starring role in building trust with audiences. Marketers must be adaptable, embracing new platforms and technologies to stay ahead of the ever-evolving digital landscape. Forbes Small Business Writer Kimberlee Leonard has published ‘2024 Digital Marketing Strategy Guide’. This guide covers the following: What Is a Digital Marketing Strategy? Why... [...]