Top Strategies For 2025 Marketing Success

HubSpot contributor Caroline Forsey has published an article on marketing in 2024 and strategies for 2025 according to Spotify’s Global Head of Business Marketing. She says, “In the spirit of reflection, I give you “Marketing Wrapped”: Kao’s top marketing strategies of 2024, and what to bring into 2025. Lesson One: Personalization creates connection.  If Kao had to choose a cornerstone of 2024’s Marketing Wrapped, she’d choose “Connection.” Which is why Wrapped is such a strong marketing tactic. It’s not about just personalization —... [...]