21 and Done: The contrarian view of list building #ad

Lee Murray says most so-called gurus of list building have it all wrong. They miss the real keys to building a list of actual buyers, he says, and peddle out-dated non-effective strategies that waste your money and your time. He intends to set the record straight in 21 and Done, his own guide to effective list-building. He says the typical squeeze page with a free offer as bait to get an email address is fatally flawed. It depends too much on luck and wishful thinking. You hope you have good enough bait and will get enough traffic that you will, one day, get enough people on your mailing list to... [...]