A 301 redirect is a permanent redirection status code used in web development to indicate that a page has been permanently moved to a new location. It ensures that both users and search engines are directed to the new URL, maintaining SEO value and user experience continuity. Semrush contributor Rachel Handley has published an article explaining 301 Redirect and how they affect SEO. She says, “301 redirects are important in SEO because they help your site maintain its search visibility by transferring search engine rankings and ranking signals from old pages to replacement pages. Importantly,... [...]

There are many features built into HTTP and HTML that are used by webmasters to handle various special situations on their site. You are probably familiar with the HTTP 404 message, “page not found.” Another one, that the users never see is the 301 message. The 301 redirect is one of them. It is used to tell browsers looking for a particular web address to go to another location instead. The browser is redirected from the original location to the alternate one. By the way, there is also a 302 redirect, which tells the browser the same thing, except that 301 says this redirection is... [...]