You probably have heard that the Facebook company (but not the application) has been renamed “Meta”. The idea is to reflect the fact that the focus of the company is broader than just the Facebook website and may continue to broaden over time. A second goal was surely just to create a buzz around the company, to get people talking about it and thinking about it. Facebook isn’t the only company that has seen the value in rebranding itself. Since the pandemic, it’s been said that 70% of small-to-mid-sized businesses are also planning on investing to upgrade their digital presence. Using... [...]