The latest ‘SEO Book’ blog post is titled “Don’t Buy Link Rich Advertorials (Unless You’re Google)”. Aaron Wall says, “I understand Google’s desire to have a clean editorial signal & not wanting people to manipulate the web graph. But Google once again isn’t following the best practices they dish out for others. Both of the following are not one-off articles, but are part of a “series” of advertorials for various Google products with direct followed links to AdWords, Google Analytics, Chromebook, & Hangouts”. Don’t Buy Link Rich Advertorials... [...]

The latest ‘SEO Book’ blog post is titled “We’re Going Google”. Aaron Wall says, “In the search ecosystem Google controls the relevancy algorithms (& the biases baked into those) as well as the display of advertisements and the presentation of content. They also control (or restrict) the flow of marketable data. For example, a publisher might not get keyword referral data on organic search, but Google passes that data on via advertisements & passes a large amount of data on through their ad network to other ad networks”. We’re Going Google ‘SEO Book’Blog  [...]

The latest ‘SEO Book’ blog post is titled “Comparing Desktop vs Mobile Usage”. Debra Mastaler says, “With so much interest and buzz around mobile and its impact on search, this recent study by the Harris Poll was telling and helpful from an SEO and link building standpoint. Harris asked smartphone users about their habits and which appliance they used when performing certain online tasks like reading email and researching goods. They polled 2400 adults, 991 of whom use a smartphone. Here are a handful of interesting results from the survey with potential to influence SEO”. Comparing... [...]

The latest ‘SEO Book’ blog post is titled “No Effort Longtail SEO Revenues, from FindTheBest”. Aaron Wall says, “In our infographic about the sausage factory that is online journalism, we had a throw away line about how companies were partnering with FindTheBest to auto-generate subdomains full of recycled content. Apparently, a person named Brandon who claims to work for FindTheBest didn’t think our information was accurate”. No Effort Longtail SEO Revenues, from FindTheBest ‘SEO Book’ Blog  [...]

The latest ‘SEO Book’ blog post is titled “How To Analyze An Industry”. Peterd says, “Are you planning on starting a new website but want to gauge how profitable the industry sector is before you do? Are you optimizing a site for a client but want to gain a better understanding of the industry in which they operate? Conducting an industry analysis will help identify advantages and any weaknesses a business may have in that industry, and clarify the forces that shape that industry. The better we understand the industry, the more likely we are to grasp the opportunities others may miss. If... [...]

The latest ‘SEO Book’ blog post is titled “Knowledge, Profit & Love: Sean Dolan of Pushfire on SEO”. Aaron Wall says, “Recently I had a chance to interview Sean Dolan, Chief Operating Officer at Pushfire, about how things are going at Pushfire as well as his history with us here at SEO Book. We also included how we played matchmaker for him and Rae (sorta…in a really roundabout way) 🙂 In all seriousness though, this is a fantastic read. As Google continues to hammer away at SEO profit margins for smaller webmasters, mom and pop shops, smaller local businesses and so on (through... [...]

The latest ‘SEO Book’ blog post is titled “Is Google Concerned About Amazon Eating Their Lunch?”. Aaron Wall says, “Leveling The Playing Field When monopolies state that they want to “level the playing field” it should be cause for concern. Groupon is a great example of how this works. After they turned down Google’s buyout offer, Google responded by… adding offers ads directly in the search results partnering with over a dozen competitors in the space”. Is Google Concerned About Amazon Eating Their Lunch? ‘SEO Book’ Blog  [...]

The latest ‘SEO Book’ blog post is titled “Counterspin on Shopping Search: Shady Paid Inclusion”. Aaron Wall says, “Bing caused a big stink today when they unveiled Scroogled, a site that highlights how Google Shopping has went paid-inclusion only. A couple weeks ago Google announced that they would be taking their controvercial business model global, in spite of it being “a mess.” Nextag has long been critical of Google’s shifts on the shopping search front. Are their complaints legitimate, or are they just whiners?”. Counterspin on Shopping Search: Shady Paid... [...]

The latest ‘SEO Book’ blog post is titled “Google Copyright Transparency Report”. Aaron Wall says, “Google timed a nice Friday evening release to update of their policy toward copyright infringement. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results”. Google Copyright Transparency Report ‘SEO Book’ Blog  [...]

The latest ‘SEO Book’ blog post is titled “The Why’s Behind Some Aspects Of Link Building”. Aaron Wall says, “I recently got an email from a woman who had been reading through the link building articles here on SEOBook, she was new to the community and SEO in general and had questions she was shy about asking in our forum.   I’ve answered her directly but thought her questions were good and commonly asked so I wanted to share my responses in case someone else would benefit”. The Why’s Behind Some Aspects Of Link Building ‘SEO Book’ Blog  [...]