An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. HubSpot has published an in-depth article featuring 13 abandoned cart emails to win back customers. Rebecca Riserbato says, “Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re... [...]

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales. He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry: Baby and child: 94.4% Luxury: 94.4% Airlines: 90.9% Fashion: 90.7% Cosmetics: 85.7% Retail: 84.5% Ecommerce websites both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email marketing software, you... [...]

Reminding your customers to complete the sales process is surely a good idea. Surely, you should make sure that the reminders are not overdone. AWeber contributor Sean Tinney has shared nine tips to win back lost sales with abandoned cart emails. He says, “Writing a powerful reminder means following best practices for abandoned cart emails. Here are crucial steps you should follow to get the most out of your reminder emails. 1 – Trigger the email within 24 hours  Statistics have shown that sooner is more effective than later when it comes to reminder emails. You want to catch your leads... [...]